Digital Performance Manager

7 days ago

Melbourne, Victoria, Australia NP Digital Full time
ABOUT OUR COMPANY

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

Are you a big picture thinker with a high marketing IQ in addition to your ad platform skills? NP Digital Australia is seeking an energetic, data-driven, and innovative Digital Performance Manager - Paid Media (Search & Social) to join our Paid Media team. The ideal candidate has 3-5 years of managing paid search budgets of over $10k per month and understands what it takes to lead and mentor a small team of direct reports. Most importantly, the ideal candidate will demonstrate an ability to tie paid media results to a client's business objective.

The Digital Performance Manager - Paid Media will be responsible for leading small and large sized media strategy, monitoring performance, and reporting to clients. This person will be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.

This role will also work closely with the Head of Paid Media AU to build out our paid media offering within the APAC market and develop standard processes and procedures as we grow. This is a roll- up-your-sleeves kind-of position that has serious scope to grow as our business expands.

To be considered, candidates must currently reside and be eligible to work in Australia.
ABOUT THE RESPONSIBILITIES

Reporting to the Head of Paid Media AU, you will be responsible for driving client success within their own book of business and for helping to train and mentor our junior team members across best practices for Search and Social Paid Media.

Duties of the Digital Performance Manager - Paid Media include:
  • Develop and support end-to-end multi-channel strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
  • Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
  • Coordinate with Creative, PPC, analytics, SEO, social and web development teams
  • Develop creative testing roadmap and participate in creative briefing and performance readouts
  • Clearly communicate campaign changes and performance to the Account Management team and other strategic partners
  • Set up, optimize and execute paid media campaigns using social platforms and Google Ads
  • Write and review copy for paid ad campaigns informed by SEO/SEM best practices
  • Monitor daily advertising spend per channel to align with client's monthly budgets
  • Report on campaign performance and provide strategic recommendations
  • Build projections and forecasting calculations as it pertains to incremental client growth
  • Interface with C-level client contacts on a regular basis independently
  • Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption.
  • Manage a team of junior specialists and effectively coach and mentor team members to improve overall team performance
ABOUT YOU

You're a high achiever, with an ambition and drive to achieve success for your clients, your team and yourself. We would also like you to possess and demonstrate:
  • Marketing IQ that extends beyond performance media channels
  • 3-5 Years of hands-on experience setting up, optimizing and reporting on Paid Search & Social campaigns
  • Proven experience with Meta, TikTok, LinkedIn, Pinterest and Google Ads
  • Experience using Google Analytics, Google Tag Manager and Looker Studio
  • Extensive experience setting up social Ads include pixel tracking and configuration
  • Knowledge of eComm/Retail/Shopping marketing tactics
  • Strong attention to detail
  • Strong presentation skills, creative, customer focused & action oriented
BONUS POINTS
  • Amazon Ads, Retail media and Programmatic experience would be a bonus
ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.

Have Fun

"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture Our goal is to positively impact change through our actions, and we're committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.
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