Digital Marketing Manager

2 weeks ago

Melbourne, Victoria, Australia URBIS Full time

Who we are:

Urbis is people focussed, and we want the best for our team, our clients, and our communities. Our mission is about helping people create meaningful, sustainable cities & communities.

We are a community of passionate problem solvers, sought out by clients for our fresh thinking and approach to their city-shaping projects.

Here you will make a tangible difference and positive impact, while gaining incredible industry experience and broad ranging exposure to the most exciting work.

We pride ourselves on empowering our employees and supporting them to be the best they can be.

You will have the benefits of salary continuance insurance, a generous parental leave policy for both primary & secondary carers, work life balance, health & wellbeing programs, extensive training opportunities and much more.

Urbis has been selected as the Employer of Choice for gender equiality recognised through the Workplace Gender Equality Agency (WGEA)
Urbis shaping Futures your way

The Opportunity:

Our Urbis business is growing and so too is our Brand & Clients family. The Digital Marketing Manager role is a newly created role within the Brand, Marketing and Communications team.

The role underpins the success of our organisation's digital marketing strategies, channels, campaigns, and content that will maximise our brand reach and impact.


You will:


Reporting to the Head of Brand Marketing and Communications, you'll have the opportunity to grow and shape this new role.

You'll be a key member of the Brand, Marketing and Communications leadership team and will manage and mentor other team members.

You'll lead the creation and development of our digital marketing strategy across owned, earned and paid platforms - with a focus on improving digital brand storytelling, and multi-channel user journeys.

A key career shaping project you'll manage with the team and the business is a new website redevelopment for Urbis and Cistri.


In addition, you'll also be responsible for:

  • Leading the development of our digital marketing strategy to support delivery of our refreshed brand strategy.
  • Leading the creation and development of Urbis and Cistri paid targeting strategies to increase brand reach and impressions with key target audience groups e.g. search engine marketing, paid targeting strategies
  • Leading the development of our multichannel digital reporting strategy (paid, owned and earned) and improve brand and campaign reporting capability to effectively report and improve on ROI.
  • Reviewing and developing our digital agency and consultant relationships
  • Fostering strong working relationships with key stakeholders to understand client and market issues.

About You:

This position would suit someone who has a minimum of 6 years' experience in a similar role, supporting a number of departments with a combination of the following competencies:

  • Tertiary qualifications in digital marketing, communications, or marketing
  • 6+ years digital marketing experience, preference for experience working within a digital agency, or in similar digital marketing roles
  • 2 + years managing and mentoring a team
  • Proven experience leading significant digital marketing projects and strategies including a website redevelopment project, SEO and SEM strategies, EDM strategies, marketing automation strategies and social media marketing strategies.
  • Experience across, and not limited to digital copywriting, digital persona development and journey mapping, website CMS, SEO tools, CRM platforms, marketing automation platforms (Concep, Marketo or similar), SEM tools (Google Adwords), LinkedIn Advertise
  • Proven trackrecord and handson experience utilising key digital marketing reporting and analysis software including Google Analytics, Google data studio, CRM reporting, Meltwater or similar.
Why Urbis?
Urbis is committed to fostering a work environment that is inclusive, supports flexibility, and welcomes diversity. We are proud to be an equal opportunity employer. Aboriginal and Torres Strait Islander people are encouraged to apply.
Urbis is an employer of choice for gender equality (EOCGE), recognised through the Workplace Gender Equality Agency (WGEA).

The WGEA citation is designed to formally encourage, recognise and promote active commitment to achieving gender equality in Australian workplaces.

This citation is the gold standard certification for employers who are committed to making positive, measurable improvements towards gender equality and only held by 129 organisations nationally.

How to Apply?
Recruitment Agencies - thank you for thinking of us.

We do endeavour to fill our opportunities through direct channels wherever possible, however, if we find that we do need agency assistance, we'll be in touch.

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