Marketing Manager

1 week ago

Bronte Park, Tasmania, Australia Schwartz Publishing Full time
Full-time
Melbourne / Sydney

Start Date:
May 2024

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Schwartz Media

LEAD, NEW SUBSCRIBER GROWTH

ABOUT US
Schwartz Media's mission is to inform through fearless, intelligent and entertaining news.

We publish Australia's most respected writers and award-winning reporters across The Saturday Paper, The Monthly magazine and our daily podcast, 7am - the number-one news podcast in Australia.


Our goal is to be the leading independent publisher of quality audio, digital and print journalism in the country, and to deliver insightful coverage to readers who invest in news they can trust.

And we are looking for someone to join our team and help us deliver on this highly important mission.

Schwartz Media is hiring a Lead, New Subscriber Growth to join The Saturday Paper, The Monthly and 7am.

This is a critical position, and we are seeking someone who is experienced in managing and driving audience-growth strategies to increase subscriptions and across all channels.


Primary responsibilities will include:

  • Ownership of reader acquisition campaigns and execution of project components to ensure delivery on audience growth goals.
  • Lead and build data and conversion reporting efforts across the business, focused on the attraction of new subscriber flow and conversion of non transactional customers into paid subscribers.
  • Ownership and lead usage of our customer data engine and paywall technology, building user journeys and messaging/pricing/delivery context to engage new customers.
  • Working alongside our Lead, Brand in developing and providing quality assurance for all communications and marketing collateral.
  • Developing and managing Schwartz Media's external subscription growth campaign advertising schedule across all media, and providing campaign evaluation reports
  • Budget and resourcing management.
  • Collaborating with internal and external stakeholders across different functions, such as editorial, design and technology, to ensure optimal execution of subscription marketing activities.
  • Tracking the ROI of campaigns, analysing data to provide and distribute insights including trends, performance, competitive and growth opportunities through postcampaign reports.
  • Reviewing analytics, sales, and performance and campaign data to find ways to optimise and innovate.
  • Finding effective ways to connect our journalism and stories to audiences across Australia who will value the work we do and become long term subscribers.

PERSONAL SKILLS AND EXPERIENCE

  • Three to five years' experience building impactful subscriber or directtoconsumer marketing campaigns for a digital or subscription product.
  • Strategic ability and the ability to convert this into high efficacy execution
  • Understanding of modern consumer behaviour drivers in subscriptions and also media consumption.
  • Proven experience in customer journey mapping, campaign testing and marketingbudget management.
  • Understanding of ad formats, segmentation, audiences and emerging trends in paid media and performance marketing.
  • Excellent project management skills with the ability to multitask and work well within a fastpaced, deadlinedriven environment, adjusting priorities without compromising attention to detail.
  • Strong interpersonal, written and oral communication skills.
  • Objectivity and the ability to manage and prioritise competing demands.
  • Knowledge of CRM campaign management systems and previous ownership of digital endtoend campaigns.
  • Experience in customer journey software a plus, but not a mandatory.
  • Ability to think analytically and creatively to generate ideas, showing a proven record for initiative.
  • Highly curious and excited about experimentation and hypothesis driven problem solving.

HOW TO APPLY
This is a full-time position, and can be based in Melbourne or Sydney. The hiring process is currently underway

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