Associate Director, Data-driven Marketing

2 months ago

Parkville, Australia University of Melbourne Full time

**Job no**: 0055738
**Location**:Parkville
**Role type**:Full
- time; Fixed term - to 31 Dec 2023.
**Department/School**:Advancement; Communications & Marketing
**Salary**:Senior Manager 1
- Secondment to 31 Dec 2023
- Development Opportunity
- User-centric CRM marketing
- The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated._

The **Communications and Marketing **function formulates and leads strategies in support of the University of Melbourne’s overarching strategic plan, Advancing Melbourne. It fosters a culture of best practice and collaboration across the University’s marketing functions and uses marketing insights to inform decision-making across the University.

**The Associate Director, Data-Driven Marketing** plays a critical role in the University's Digital Strategy and Channels team. Reporting to the Director, Digital Strategy & Channels, you will be responsible for leading, developing and executing user-centric multi-channel CRM marketing campaign strategies that will accomplish business requirements, in a manner aligned to the University, UC&M and Digital strategies and compliant with relevant legislation.

You will also be responsible for leading and developing a team of high performing professionals to execute best practice in CRM and shared learnings and is accountable for overall performance and compliance with relevant policies and legislation.

**For more details on the scope and responsibilities of this role please refer to the attached.**

**About You**

Strong written and verbal communication skills are necessary for effective communication. Desirable qualities include professionalism, integrity, and a collaborative approach. Understanding University priorities and making strategic decisions are advantageous. Proactive initiative-taking and providing risk-based approaches to resource allocation are valued. Experience with Salesforce Marketing Cloud and complex multichannel digital campaigns is beneficial.

**About the University**
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

**Benefits of Working with Us**

**Be Yourself**
We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity. First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

**Join Us**

LI-DNI

**Advertised**: 09 May 2023 12:05 AM AUS Eastern Standard Time

**Applications close**: 15 May 2023 11:55 PM AUS Eastern Standard Time

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