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Marketing Specialist
3 months ago
About the Role
As our Marketing Specialist, you will provide strategic marketing advice to Faculty leaders and implement targeted initiatives that drive audience advocacy, acquisition, and retention. Your role will span across students, alumni, and research/industry sectors, collaborating closely with key stakeholders and under the guidance of the Marketing Manager.
In this dynamic position, you’ll support the delivery of engaging Faculty content and communications, ensuring they resonate with our diverse audiences. You will also analyse and evaluate marketing communications activities, continuously optimizing our programs for maximum impact.
Your responsibilities will include:
Crafting and executing marketing campaigns for Faculty products, while developing, launching, and refreshing value propositions. Monitoring and evaluating the performance of Faculty marketing activities to enhance current initiatives and guide future programs. Managing complex channel deliverables to support student recruitment, alumni engagement, research/industry outreach, and Faculty community building. Curating Faculty content across various channels, ensuring content aligns with audience needs and business objectives. Who We Are Looking For
You possess strong communication and collaboration skills, an agile mindset, and a capacity for creative thinking to drive business outcomes. You are committed to upholding high ethical standards, professionalism, and confidentiality. Your ability to thrive in a collaborative, rapidly changing environment allows you to challenge the status quo and deliver effective business results.
You will also have:
Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training. Demonstrated successful delivery of marketing communications activities including marketing campaigns within a large and complex organisation. 5+ years’ experience in integrated marketing communications, content development and execution, including digital media platforms Considerable experience in complex decision making requiring high levels of expertise and judgement. Strong focus and demonstrated track record in delivering exceptional client serviceFor further information regarding responsibilities and requirements, please refer to the attached PD.
Please note: Visa sponsorship is not available for this position . This role requires current valid work rights for Australia.
Your New Team – Advancement, Communications, and Marketing
This position sits within the Communications and Marketing team under the Advancement, Communications and Marketing function of the University, led by the Vice-President (Advancement, Communications and Marketing). Advancement works with colleagues across the University and its affiliates to facilitate mutually beneficial relationships between the University and its alumni, friends and benefactors. Communications and Marketing formulates and leads strategies in support of the University of Melbourne’s overarching strategic plan, Advancing Melbourne.
What We Offer You In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits, including generous leave provisions, salary packaging, health and well-being services and discounts on graduate courses. For more information, check out our benefits page
About the University of Melbourne
We’re tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website and stay connected with our stories and people on LinkedIn.
We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact the employee listed on the first page of the Position Description found below, with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".
Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.
