Digital Marketing Manager

2 weeks ago

Sydney, New South Wales, Australia Investa Full time

We've made it our business to understand how people want to work today, tomorrow and beyond and as you'd expect, we practise what we preach in our own workplace as well.

  • For more than two decades, Investa has led the way in making positive change in Australia's workplaces. _
  • As a real estate investment manager, developer and industry innovator, Investa acquires, develops and manages real estate assets on behalf of our partners. We harness the full potential of our expertise and agility to create exceptional experiences across varied asset classes._
  • Investa designs buildings and communities for the way people work and live today and the way we want to work and live in the future._
At Investa we're currently seeking a
Digital Marketing Manager that values collaboration and fosters a positive & proactive mindset.

As our Digital Marketing Manager, you will thrive in a fast-paced setting, showcasing your creative abilities and staying updated on the latest trends and technologies.

Your focus on data-driven approaches and achieving results, along with your expertise in stakeholder management, will drive your success in this role.

In this position, you will have the unique opportunity to develop and execute our digital marketing strategy and initiatives in collaboration with our Senior Marketing Manager.

Your responsibilities will include enhancing our digital brand, ensuring consistency and efficiency, and optimizing internal and external processes.

As a part of the Marketing department, you will work closely with and report to our Senior Marketing Manager, forming a strong partnership.


Key Responsibilities but not limited by:

  • Co-ordinate new web projects.
  • Identify and recommend functional and UX enhancements to existing sites.
  • Coordinate regular reviews and enhancements to existing website content.
  • Report regularly on website performance against divisional strategic objectives.
  • Develop content required to populate webpages with Comms team and handle the publication of it.
  • Set up of Marketing workflows & automations within HubSpot.
  • Manage the SEO agency for the on and off page optimisation including involvement in the content strategy, blog content development, external writers, keyword research and reporting for the Investa website.
  • Management of the Digital Asset Management Platform (DAM) and Canva to ensure they are providing the value required by the business.
  • Training for new users and working with content 'champions' to audit their materials regularly and ensuring that templates are consistent from a brand perspective.
  • Explore new technology that can be utilised to better reach our target audiences and advance our digital business tools.

Qualifications:

  • Digital marketing/technology degree preferred (Diploma acceptable)

Experience:

  • Previous experience optimising and coordinating the delivery of new website projects including site design, content creation and migration, and ongoing maintenance.
  • Must have experience developing business strategy for the digital division.
  • Experience in developing content required for various digital channels.
  • Experience/knowledge of the principles of responsive design and designing for mobile devices.
  • CRM setup, user engagement and optimisation to business requirements.
  • Experience with HubSpot, SharePoint, Canva and Google Analytics.
  • High level of experience with SEO and managing supplier relationships.

Skills:

  • Attention to detail.
  • Analytical.
  • Organised.
  • Ability to multitask and effective time management.
  • Creative thinker.
  • Results driven, proactive.
  • Strong verbal and written communication skills.
  • Ability to influence key stakeholders effectively and manage their expectations.

Why join Investa?
We're an organisation known for its culture - it's unique, friendly and transparent.

We work hard to maintain our culture and have received some pretty cool accolades along the way:

  • Australian Workplace Equality Index (AWEI) LGBTQ Inclusion Bronze (Small Employer)
  • Certified Family Friendly Workplace since 2020
  • Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality (since 2019)
  • AFR Boss Best Places to Work (Property, Construction, Transport sector)
  • First Place (2021)


 Australian HR Awards
  • Excellence Award: Best Workplace Flexibility Program


It's not all about the awards though We offer our people opportunity to grow and shape their career, with support including Leadership programs, education assistance, study assistance, professional membership fee support and generous parental leave and return to work benefits.

We know that the lines between work and home life have blurred over the past few years and we do our best to support our people with having the flexibility they need to be able to do the things that are important to them.

Whether it's a morning surf before work, leaving a little earlier to take the kids to spor

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