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Digital Marketing Manager

3 months ago

Sydney, New South Wales, Australia hatch Full time
This is a Digital Marketing Manager role with Blend AI based in Sydney, Australia

  • Blend AI --

Role Seniority - A role for someone with some well-developed knowledge and skills they can bring to the role and team. Typically within 2-5 years of experience.

More about the Digital Marketing Manager role at Blend AI

**About Us **

Blend AI is a fast growing SaaS company based in Sydney, with offices in Europe as well. We specialising in online marketing automation for e-commerce businesses. Our platform optimises ad performance across Google, Meta, TikTok, Microsoft and other major platforms, leveraging advanced AI algorithms for unparalleled efficiency and effectiveness.

We're looking for an experienced Digital Marketing Manager to join our team and start shaping our brand and messaging as we grow and expand into new regions.

For the right person, this is an exceptional opportunity to own our messaging, shape our branding, and take control of a crucial business function.
  • About the role**

Working alongside the founders, you will develop an integrated growth strategy and help execute the tactics to acquire, activate, and engage ecommerce store owners, ultimately leading to an increase in new customer acquisition.

The role will comprise a mixture of strategic and hands-on tactical projects and will also have input to the product team to help shape the product as we scale the business.
  • Develop greater awareness of Blend through a mix of digital marketing mediums.
  • Help refine the brand position, tone of voice, and identify customer segments and target audience.
  • Own and lead initiatives that generate and nurture top of funnel leads via digital marketing (SEM, SEO, email).
  • Lead the strategic vision and execution of our marketing website, landings pages and associated collateral i.e. Content and social channels.
  • Investigate and experiment with untested channels, such as affiliate, influencer and referral programs, events, cooperative marketing with partners; or any other ideas you bring with you.
  • Develop engaging content for various platforms that resonates with our target audience and aligns with our brand's voice.
  • Oversee the development and execution of engagement strategy for communication with new and existing customers, fostering a vibrant community of engaged customers
  • About you**
  • Proven experience in digital marketing roles, with a strong track record of developing and implementing successful digital marketing strategies and campaigns.
  • Prior experience marketing SaaS products is highly valued, demonstrating a deep understanding of the unique challenges and strategies involved.
  • Solid understanding of digital marketing channels, tools, and techniques, including social media, SEM, SEO, email marketing, content marketing, and analytics.
  • Proficiency in digital marketing analytics platforms (e.g., Google Analytics,Hubspot)



Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Blend AI team will be there to support your growth.

???? Please consider applying even if you don't meet 100% of what's outlined ????

Key Responsibilities

  • Content Creation
  • Strategy and Planning Development
  • Multi-Channel Strategy

Key Strengths

  • Creativity
  • Written communication
  • Attention to detail

Why Blend AI is partnering with Hatch on this role. Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.

A Final Note: This is a role with Blend AI not with Hatch.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.
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