Digital Marketing Manager

1 week ago

Sydney, New South Wales, Australia COS Full time
Company Description

WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION

Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?


If you answered yes, why not join us? We are currently recruiting a Digital Marketing Manager based in Sydney on a full-time permanent contract.

About

COS:
Offering innovative design, elevated essentials and wardrobe icons, COS is a fashion brand rooted in contemporary culture. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.

Job Description:

  • As the Digital Marketing Manager, you direct the growth and development of the digital marketing vision and strategy, to secure COS Online growth and amplify our digital presence. _
  • In this role, you create an alignment between commercial and inspirational brand experiences at every digital touch point, driving results to optimise sales, consumer engagement, brand awareness, acquisition, and retention. _
  • Reporting to the E-Commerce Manager, the Digital Marketing Manager will be responsible for developing, directing, and executing the digital marketing strategy for COS Australia in alignment with our overall business objectives.
  • Work together with the wider E-Commerce team in creating an efficient and informative workflow towards setting longterm and shortterm goals and overall KPIs, with a focus on traffic, conversion, and revenue.
  • Manage digital marketing agencies to drive local initiatives according to digital marketing strategy by reflecting customer demand.
  • Work with digital channel owners, Insight and Analytics teams, to implement and evolve measurement, and tracking and data, ensuring learnings are incorporated into future strategy and optimization of each channel.
  • Align all activity with other departments and the marketing calendar, while briefing all required digital marketing assets.
  • Collaborate with the relevant stakeholders to set targets with a focus on brand alignment and consistently tailoring the activity towards improving customer relevance.
  • Design and implement social media strategy to align with business goals and assist in driving both brand awareness and revenue.
  • Plan and execute O2O strategy by collaborating with Retail team and PR team, to cater a seamless experience towards the multichannel customer.
  • Coordinate the asset according to its purpose within our brand guidelines and publish content on local social channels and marketplaces.
  • Responsible for gathering, reviewing, and analysing the competitors' activities.
  • Ensure that all weekly, monthly & ad hoc reports are produced in a prompt and accurate manner.
  • Keep abreast of industry updates and opportunities, betas and other tests, and proactively inform the wider business.
  • Approach work with purpose and organisation, whilst staying analytical and knowledgeable, with the ability to use data to measure performance and identify areas of improvement.

Qualifications:

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else.

We are
open-minded and
curious, we dare to be
different, we believe in
constant improvement, and we
empower and trust you to take ownership.

Our values are part of who we are, what we stand for and how we act.

In addition to our values for this role we are also looking for:

  • Significant digital marketing experience in growing e-commerce businesses. Retail/fashion industry will be an advantage
  • Proven experience in successful performance marketing strategies in driving traffic and revenue
  • Strategic thinker and performance minded
  • Strong communication skills, enjoy working in a fastpaced dynamic environment, with an ability to meet deadlines
  • Excellent English language skills, both verbal & written
  • Proactive approach and ability to work independently and drive own projects
  • Ability to work collaboratively under pressure, with proven experience working on complex, international, largescale, and timecritical projects
Additional Information


COS, alongside Arket, Monki, Weekday, Afound, & Other Stories and H&M, is one of several unique brands that make up the H&M group.

The H&M Group employs over 170,000 people in 74 markets across the globe, and we are the 2nd largest fashion company in the world.

Since launching COS in 2007, we have opened more than 200 stores worldwide.


At COS we love welcoming new people and work hard to provide an environment where everyone feels appreciated and valued.

We celebrate individual differences and recognise the contribution that all our colleagues make, regardless of their background.

When you first join COS, you will have a full introduction, excellent training, and a team tha

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