Marketing Manager

7 days ago

Sydney, New South Wales, Australia Digital Talent Lab Full time

Trade Marketing (Marketing & Communications)

Are you looking to step up into your next Marketing role and lead the trade marketing initiatives for a leading industrial organisation? This role is a fantastic chance for someone ready to step up into a Marketing Manager position and boost their career.

Our client is a leading player in the manufacturing sector, dedicated to bringing innovative solutions and products to our customers worldwide. With a strong commitment to excellence, they continue to expand and evolve, driving the future of manufacturing. As part of their growth journey, they are seeking a talented Marketing Manager to join our dynamic team, specializing in both trade marketing and digital marketing strategies.

We work with a long list of companies to help them find amazing talent; amazing talent just like you. We pride ourselves in making the whole recruitment process as easy as possible for everyone. You can expect our key pillars of quality over quantity, a true consultative approach, and real authenticity, to come through in every interaction with us. Every. Single. Time.

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies tailored specifically for the Australia and New Zealand markets and other regions as required. This role requires a creative thinker with a strong understanding of both traditional trade marketing techniques and cutting-edge digital marketing strategies. The ideal candidate will have experience in the B2B industrial sector and a deep understanding of niche markets.

Sound like you? Great Let's read on to uncover what key areas you'll be working in:

Product & Trade Marketing:

  • Develop and implement integrated marketing plans to drive brand awareness, customer engagement, product adoption, and sales growth.
  • Collaborate with the global product team to establish a GTM strategy for new product launches, ensuring local adaptation of materials.
  • Manage trade marketing initiatives, including events, promotions, merchandising strategies, and channel partnerships.

Digital Marketing:

  • Lead digital marketing efforts, including SEO/SEM, social media marketing, email marketing, and content marketing, to engage target audiences online.
  • Develop and manage B2B and B2C e-commerce websites and online portals.
  • Analyse market trends, consumer insights, and competitor activities to identify opportunities for product innovation and strategic positioning.

Collaboration & Stakeholder Engagement:

  • Work with global product and marketing teams to ensure understanding of new products and timelines.
  • Maintain open communication with sales teams and Territory Managers to support their needs and objectives.
  • Foster strong relationships with local and international agencies and the in-house shared service team.

Leadership & Performance Management:

  • Manage a small team of marketing specialists, providing guidance and support for professional growth.
  • Monitor marketing performance metrics, including ROI, conversion rates, and customer acquisition costs, to optimize strategies.

Compliance & Continuous Improvement:

  • Maintain integrity and adherence to the Quality Management System (QMS) and Environmental Management System (EMS).
  • Stay informed about industry developments, emerging technologies, and best practices to drive innovation within the organization.

Ready to hear more? Here's what you'll need to showcase to get in the front door to say "Hi":

  • Excellent stakeholder and cross-functional management skills.
  • Proven experience in managing digital marketing channels and analytics.
  • Product marketing experience is essential.
  • E-commerce experience with platforms like Shopify and HubSpot is crucial.
  • Experience in the B2B industrial sector is a must.
  • Proven track record of successful marketing campaigns in the manufacturing and industrial industries.
  • Strong leadership skills with experience managing and mentoring a team.
  • Excellent analytical abilities and a data-driven approach to decision-making.
  • Exceptional communication skills, both verbal and written.
  • Proficiency in marketing analytics tools, CRM and CMS platforms, and digital marketing software.
  • Deep understanding of the Australia and New Zealand industrial trade markets.
  • Creative mindset with a passion for innovation.

An important thing to consider with this role - I'm not going to sugar coat it here - they are 5 days/week in the office. I know this won't suit everyone but here's some things to consider:

  • they do offer flexibility so if you need to be home for a delivery or a handyman, or at a school assembly, that's cool
  • being a small, collaborative team you'll be working with everyone in this business. Forget dropping a message or sending an email - you'll just be able to walk over to their desk and ask.
  • it's a quiet office that supports deep work (it's ok to don your headphones if you need to focus) and breakout areas, and the flexibility to work between the Head Office in the CBD and the office in South West Sydney
  • good work and great results stand out - you're far from being just another number, you're an important part of the team

You'll be reporting to the GM and working closely with the broader marketing team, so plenty of opportunities for collaboration. They are offering a competitive salary too - $120k - $130k + super.

Ready to apply? Excellent - we can't wait to hear from you. Share your CV with us and we'll be in touch.

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