Campaign Analyst

6 months ago

Sydney, Australia Correlate Resources Full time

Correlate Resources: Your trusted Data Analytics Recruitment Partner. Apply Now for exclusive opportunities, market insights & ongoing career coaching

  • CAMPAIGN ANALYTICS SMEs - Build/Execute, ROI Optimisation

  • CUTTING EDGE TECHNOLOGY - Salesforce Marketing Cloud, ExactTarget, Strong SQL

  • CAREER DEVELOPMENT - Massive scope for career development, promotions and growth

Our client is an industry pioneering Customer Data Science consultancy, who are disrupting the Australian market through the delivery of innovative, high profile, strategic projects that transform the way organisations engage and optimise theexperience for large customer bases. With a number of exciting new programmes underway we are looking to make expansions to the CRM practice and recruit two bright and enthusiastic Campaign Data Analysts to join the team. The core focus will be supporting large-scaled CRM, MarTech and Campaign System programmes of work that leverage the best practices in Customer Data Science and Machine Learning implementation.

As a Campaign Analytics & Execution Specialist the core responsibilities of these roles will cover, but not be limited to:

  • Engaging with key stakeholders across the business to understand and consult around analytical project requirements, negotiating timelines against deliverables to ensure workable outcomes.

  • Leveraging your strong technical skills (in Salesforce Marketing Cloud and SQL) to extract, manipulate and merge large volumes data from a variety of complex data sources. Delivering against ongoing requests from the business for timely and accurate campaigns to support strategic initiatives.

  • Providing analysis and insights throughout the project pipeline leveraging techniques that may include; pre campaign analysis, experimental design, control group creation, test and learn, next best action analysis, control group testing, ROI analysis, post campaign reviews, dashboards and reports ete

  • Support, mentor and QA the work of other members of the team to ensure a positive work environment and analyst development plans are maintained.

The successful applicant will come with strong experience working in a complex consumer data driven environment, where managing and manipulating large and complex data sets has been a key focus. You will be able to demonstrate:

  • Strong technical skills and experience (2yrs+) using SQL, SAS or R to extract, manipulate and merge large volumes of customer behavioral or transactional data from a variety of source systems (e.g. SQL Teradata, Oracle SQL, SQL Server, MYSQL, SAS Base or R)

  • Experience working with a selection of marketing cloud / campaign tools such as; Salesforce Marketing Cloud, ExactTarget, Adobe Marketing Cloud, Silverpop, IBM Marketing Cloud, IBM Watson, Unica, Teradata TCRM, SAS CI, etc.

  • At least two years' experience working in a commercial environment with large volumes of customer data focusing on customer insights, marketing campaigns, customer reporting, etc

  • Educated to a minimum of degree level in a highly analytical discipline such as - Mathematics, Statistics, Econometrics, Actuarial Studies, Data Science, Computer Science etc.

To apply for this position please click on the 'Apply Now' button below or send you're resume and cover note to kif@correlateresources.com.

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