Campaign Analyst

6 months ago

Sydney, Australia SBS Full time

We also acknowledge the unique contribution that Aboriginal and Torres Strait Islander peoples make to our society and our workplace through their enduring and continued connection to land, sea, sky and community.

**About Us**

SBS is one of the world's most unique and innovative media organisations, producing trusted, meaningful and engaging content that exists for all Australians to inspire, support and celebrate the diversity of our multicultural society.

Our purpose, for the last 40 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.

SBS is a truly distinctive network, showcasing multicultural, multilingual and First Nations stories otherwise untold in the Australian media.

**The Role**

Reporting into the Marketing Analytics Manager, this role will see you working on a wide range of campaign programs. Responsible for analysing, optimizing, and evaluating the effectiveness of marketing campaigns and initiatives. Take advantage of the opportunities to grow your skills and see your ideas shine.
- Working closely with the marketing team on the implementation and measurement of marketing campaigns across owned and paid digital marketing channels
- Create bespoke audience segments using first party data to improve targeting and effectiveness of house ads (video and display)
- Implement the test and learn roadmap to build marketing channel attribution and ROI modelling (including retention / customer lifetime value)
- Set up and track A/B testing to optimise creative and messaging effectiveness
- Analyse audience behaviour data and produce insights to feed into campaign strategy
- Create dashboards and visualisations using Tableau and/or Adobe Analytics to track & optimise campaign performance

**About you**
- Good problem-solving skills
- Good written and verbal communication skills
- Ability to collaborate with others, educate, train, and share knowledge
- Ability to articulate customer insights and findings to stakeholders.

**Highly regarded** (**Experience working with)**
- Degree/Diploma information Technology/Data Science
- Passionate about database marketing, adaptable and collaborative. Someone who can thrive in a fast-paced environment with an analytic and data driven mindset.
- Technical Skills '“ Data manipulation skills (SQL), BI & analytics Tools (Tableau, Adobe Analytics), Data Warehousing / Adobe Experience (CDP) and other programming language (Alteryx or Python)
- Experience in data analytics, executing test and learn strategies/significance testing along the lines of measuring campaign effectiveness and channel testing
- Experience in communicate data and insights to non-technical audience
- Experience or knowledge in Agile Project Management and Machine Learning

**Our tools**
- Snowflake Cloud
- Online Tableau
- Adobe Marketing Cloud
- Adobe Campaign Standard
- Adobe Experience Platform (CDP)
- Jira, Confluence, Miro

You might want to consider what other opportunities this could lead to down the track.

**Some of the reasons to consider working with us**
- The people a genuine sense of feeling included (we truly celebrate and welcome difference) and being part of one of the most inclusive companies in Australia
- The culture and the engagement of our workforce, we are proud to have an employee engagement score of 82% with low levels of employee turnover.
- A brand that is not only recognisable but trusted and established, we have been broadcasting for over 40 years and we’re not done yet
- We offer a range of benefits from, health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and for our Sydney based employee’s free gym membership
- We also love to promote from within we have allocated funds to do just that and help with training gaps when moving from role to role.

For other opportunities within our organisation please visit our careers website SBS Careers - Working at SBS

**Reasonable adjustments**

To find out more about reasonable adjustments with SBS, please view our video here.

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