Data Driven Campaign Specialist

16 hours ago

North Sydney Council, Australia TPG Telecom Full time

Senior Campaign Analyst Opportunity

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The Senior Campaign Analyst will be responsible for managing customer campaign execution across Vodafone Australia, utilising SAS and Teradata analytical toolsets. As part of our team of Campaign Analysts, this role will service the Marketing function to deliver effective campaigns.

About the Role

  • End-to-end build and delivery of campaigns, including orchestration across channels
  • Data management and optimisation using data-driven insights to propose the best ways to deliver personalised campaigns
  • Identify opportunities to simplify and automate campaigns, leading cross-functional teams to implement changes
  • Contribute to a culture of Test & Learn through robust methodologies and data-driven insights
  • Lead initiatives to improve targeting through accurate campaign reporting and fine-tuning marketing effectiveness
  • Develop and execute new methods of increasing audience engagement, conversion, and monetisation numbers
  • Own trafficking, optimisation, and troubleshooting with a focus on efficiency and scalability

About You

  • 5+ years' experience in Customer Campaign Execution, preferably with direct experience in SAS CI360 or similar platforms
  • Strong SQL skills, understanding relational database structure, ideally with Teradata
  • Demonstrated record of using insights to improve customer experience and business outcomes
  • Familiarity with digital marketing, marketing analytics, and lead management principles
  • Innovative character with ability to think systematically
  • Strong communication and collaboration skills with stakeholders
  • Ability to manage conflicting priorities in an agile environment

Benefits and Perks

  • Flexible hybrid work arrangement
  • 'Stay Connected Mobile' - access to free mobile plan
  • 'Stay Connected NBN' - access to free NBN 100 plan
  • 'Your Leave' - additional leave days
  • Access to TPG Learning Hub and internal development opportunities
  • Corporate Partner Discounts

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