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Digital Coordinator

2 months ago

Melbourne, Australia The Australian Ballet Full time

Our Company
The Australian Ballet is one of the world's leading ballet companies and a globally recognised Australian national
performing arts organisation. Each year the company presents upwards of 220 performances through its main
stage seasons in Melbourne, Sydney, and Adelaide; along with public programs, special events, an extensive
regional tour, a Children's Ballet and Education programs and overseas tours.

Role Highlights
· Digital all-rounder across web, email, CRM, and analytics.
· Coordinate and produce digital customer experiences along the customer lifecycle to embed automation, optimisation, and digital thinking across a range of customer touchpoints.

What you'll be doing
· Develop personalised, automated, and dynamic sales and content-driven email and SMS programs to drive acquisition, content consumption to support revenue, retention, and engagement goals.
· Develop and coordinate customer journey mapping across channels.
· Delivery of performance reporting across web and email channels.
· Support the company with web updates, including setting up webpages, documentation, training, web triage, and testing.
· Contribute to CRM strategy, segmentation, and data governance and plan, including driving audience management and segmentation practices.

What experience you'll need
· Experience with design and execution of digital marketing communications including automated email programs across email and web.
· Experience with digital analytics including the development of dashboards and reports.
· Experience with segmentation approaches, technologies, and cross-channel audience management.
· Experience using marketing automation platforms. Experience with Acoustic is preferred, but not mandatory.
· Experience using a variety of content management systems for web content publishing.
· Qualifications and experience in marketing, communications, or digital.

Employee Benefits
· Complimentary ballet tickets
· Salary Packaging & Novated Leasing options
· Corporate Health Insurance
· Company Paid Parental Leave – 14 weeks for eligible employees
· Discounted onsite parking (Melbourne)
· LinkedIn Learning with La Trobe University
· A world class architecturally designed open plan head office in Southbank, Melbourne.
· Generous partner discounts and offers

Employee Wellbeing
· Access to our onsite general practitioner (bulk billed)
· Employee Assistance Program – free confidential advice and counselling services
· Discounted memberships at Elixir Health Clubs and KAYA Health Clubs

Diversity and Inclusion
As Australia's National Ballet Company, we are deeply committed to cultivating and sustaining an organisation that is equitable, fair and inclusive. Our aim is to become a truly inclusive organisation with a workforce that reflects Australia today. This is fundamental to The Australian Ballet's future success and our ability to continue to contribute to culture and society in Australia. We embrace diversity both on and off stage. The range of perspectives and experience diversity brings is an asset to our organisation and all those who work with us. We have developed a Diversity and Inclusion Plan and Reconciliation Action Plan to enable us to meet our diversity and inclusion aims, and our commitment to First Nation communities.

Our Values
Ambition | Boldness | Inclusivity| Respect | Responsibility