Marketing Manager – Lipton
4 months ago
Pepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell Ice-Tea branded products around the world. Two of our biggest brands, Lipton and Pure Leaf are worth over $1 billion in Retail Sales Value.
As a company in its own right, the joint venture has its own board of Directors. As a global organisation the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have regional organisations operating across North America, Europe, Latin America, Africa, Middle East and Asia and we are constantly breaking new ground with launches into white markets. Whilst we have the backing and support of our two parent companies, our entrepreneurial set up gives us real autonomy. Our roles are broad, our responsibilities big and our experiences even bigger. We have high visibility and great exposure – to senior leadership and talented colleagues all over the world. It means we need to be impactful, smart influencers. And it means that we can get involved in the end-to-end business in a way that’s just not possible at our parent companies.
We have an excellent opportunity become available covering Parental Leave for 6 months based in Sydney. The Marketing Manager will be in-charge of implementing the brand strategy defined for the markets and leading key brand initiatives to drive its performance.
THE ”PEPSI-LIPTON” EDGE
An opportunity to join a Global FMCG Company Attractive Remuneration and Benefits Package on offer Excellent Health & Wellness Programs We offer an Agile & Flexible Working Environment Personal and Professional growth opportunities Be part of an organisation committed to Diversity, Equity, and InclusionTHE OPPORTUNITY
The role works in close partnership with the AMESAA Marketing Director. The role also works closely with regional Insights, commercial leads and cross functional teams.
Lead and deliver against Brand Communication Strategy of seeding the Ice-Tea category Lead the development of 360 Integrated Brand Communication, that works across all countries in the region Drive for leading edge digital, activation and media planning to drive cut through for a niche, small brand Lead regional LIT Innovation Projects, on core and opportunities Driving Business Alignment Leading discussions with the bottlers marketing team, to ensure alignment on brand plans Drive implementation of the brand plans by working closely with the bottlers and Pepsico system Driving white space entry strategy into new channels / cohortsABOUT YOU
Strong experience in Marketing, particularly previous experience with innovation management and digital marketing Strong influencing and people management skills - ability to engage/motivate colleagues and stakeholders behind a project Strong discipline of deploying 360 marketing programmes Proven ability to manage a matrix organization (cross-functional / cross-border) With the stage of business in ANZ, we need someone with high accountability and responsibility and proven track record of success in big scale projectsWe invite you to apply for this exciting opportunity. Please submit an online application with your resume and a cover letter outlining your relevant experience and achievements.
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