Head of Marketing
5 days ago
Our client is a rapidly growing HRTech SaaS unicorn transforming how businesses manage and empower their teams globally. With innovative solutions and a strong commitment to the future of work, they are looking for an experienced Head of Marketing to drive growth in the Australia & New Zealand (ANZ) region.
As Head of Marketing, ANZ, you will lead regional marketing strategy, execution, and team development to drive brand growth, customer acquisition, and market leadership. Reporting to the VP of Global Marketing, you will shape the ANZ marketing direction while aligning with global objectives. A strong background in AI-driven marketing automation, analytics, and customer insights is essential.
Key Responsibilities:
1. Strategic Leadership
• Develop and implement a marketing strategy for ANZ, focusing on growth, market share, and brand positioning.
• Ensure alignment with global marketing goals and collaborate with cross-functional teams.
2. AI Marketing Automation
• Utilise AI and automation tools to enhance marketing efficiency, personalisation, and spend optimisation.
• Drive data-driven strategies for customer segmentation and journey automation.
3. Team Leadership
• Build, lead, and mentor a high-performing marketing team.
• Foster a culture of innovation and empowerment.
4. Customer Insights & Analytics
• Use analytics to inform customer-centric marketing strategies, focusing on behaviour, preferences, and engagement.
• Ensure marketing aligns with customer needs and business objectives.
5. Market Penetration
• Increase brand awareness and market presence in ANZ.
• Collaborate with product, sales, and customer success teams on integrated campaigns that drive growth.
6. Execution & Results
• Oversee the execution of marketing campaigns, ensuring timely delivery and effectiveness.
• Monitor KPIs and adjust tactics to improve performance.
Qualifications:
• 10+ years of marketing experience, including 3+ years in leadership roles.
• Proven success in marketing strategy within SaaS or technology environments.
• Expertise in AI marketing automation and data-driven decision-making.
• Strong skills in analytics, customer insights, and marketing optimisation.
• Demonstrated leadership, with experience managing cross-functional teams.
• Experience in HRTech or B2B SaaS is a plus.
• Excellent communication and presentation skills.
On Offer:
• Competitive salary and benefits.
• The chance to make a significant impact in a rapidly growing global organisation.
• A culture that values innovation, collaboration, and professional development.
• Flexible working arrangements.
Apply today and one of our White Bay consultants will be in touch to discuss your application.
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