Head of SEO

2 months ago

Sydney, Australia Online Marketing Gurus Full time

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency. 

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions. 

We are looking for a seasoned SEO professional to join our in-house marketing team

The primary purpose of the Head of SEO (In-house Marketing) is to partake in and manage given SEO operations. A large part of this position is to work with and communicate effectively with internal stakeholders and external agencies therefore written, verbal and presentation skills need to be of a high standard.

The Head of SEO (In-house Marketing) is responsible for:

SEO

  • Strategic & technical SEO advice & support across OMG websites
  • Management of SEO initiatives
  • Management of SEO agencies and platforms
  • Increased performance of SEO as a channel YoY
  • Be the knowledge hub of SEO for the wider business

Tech SEO and Site Optimisation

  • Audit – site architecture, content structure, copy and content, UX, site server performance, backlinks, meta-data and titles, alt tags
  • Management of Recommendations – summary of findings, project management
  • Management – QA Reviews, developer liaison
  • Analytics and Tracking Review
  • Competitor Analysis

Content

  • Content Calendar – daily, weekly, monthly, quarterly, yearly, ad hoc
  • Blog Content – research, recommendations, collaboration
  • Keyword Mapping and Optimisation
  • Keyword Research
  • Topic and Trend Analysis
  • Customer Focused and Hero Content – research, recommendations, collaboration

Digital PR and Outreach

  • Content Promotion Strategy
  • Link Building
  • Hitlist Creation – research, recommendations, collaboration
  • Outreach – influencers, bloggers, publishers

Reporting

  • Have good knowledge of tracking best practices to report correctly
  • Be able to report on budgets spent and targets to date for channels worked on
  • Work closely with the Analytics team to create reporting dashboards that give all the metrics needed for channels worked on

Requirements

  • Organised and proactive, with a desire to always be learning.
  • A strong communicator, both internally with your team and externally with clients, with good presentation skills.
  • Experienced in fundamental SEO.
  • Proficient in Google sheets, confident with basic formulas.
  • Inquisitive. Always asking ‘why?’
  • Collaborative, able to work well as part of a team, offering to support and pitch in on accounts other than your own may be necessary sometimes.
  • Able to thrive independently. Get lost in the numbers and emerge with something great

Benefits

The Perks 

  • Work flexibility & hybrid working  
  • Paid parental leave ‍ ‍
  • Birthday and volunteer leave  
  • Ongoing career development and training programs
  • Salary packaging benefits  
  • Pet-friendly and vibrant office atmosphere
  • Barista-style coffee and engaging social events ☕️  
  • Recognition through service awards  

Our Commitment to You 

  • We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. 
  • Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. 
  • OMG is an equal opportunity employer committed to diversity and inclusion. 

More on our Unique Culture 

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected. 

  • Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie. 
  • Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish. 
  • Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers. 

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together

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