Head of Marketing

7 days ago

Sydney, Australia HCF Full time

**Head of Marketing - HCF Australia**

As Head of Marketing, you will play a strategic role in delivering sustainable growth for HCF. You will be responsible for leading and developing marketing strategies to support all business products, Corporates, Referrers and broader HCF group.

In this role you will be responsible for leading and mentoring the marketing team. Ensuring the team has the structure and capability to deliver on commercial and strategic operational plans.

**Responsibilities**
- Lead the development and team to bring integrated value propositions aligned to strategic objectives, business outcomes, target segments underpinned with strong portfolio management discipline
- Oversee competitor analysis to understand emerging trends and market dynamics to inform competitive responses and portfolios adjustments
- Collaborate with the corporate team to enable negotiations with partner and referrers to develop and drive strategies to growth
- Build and maintain a high performing team structure and capabilities, partnering and collaborating across functions
- Category and consumer champion, having a thorough understanding of the market, our competitors, brands/products
- Collaborates with the Strategy and Research and insights team to optimise techniques in line with current marketing plans
- Collaborate with broader Marketing and HCF teams on best practice between comms, media and customer journeys
- Lead the function to be at the forefront of testing new messaging and positioning hypotheses coming from Product Marketing and Brand teams, as well as international expansion and verticalization to drive sustainable growth
- Lead cross-functional teams to achieve organisational goals. Proactively shapes the ideas and agendas of stakeholders.

**About you**

You will be a self-driven, charismatic and highly commercial Head of Marketing who is tertiary qualified in Communications/Advertising or Marketing. You will have an innovative and proactive personality, and thought leader who is highly detail-oriented.

You will have experience working in heavily regulated environments such as finance or insurance.
- Tertiary qualifications with a minimum of 15 years marketing experience in advertising and marketing
- Strong drive for results, achieved through effective team leadership
- Strong background in marketing, campaign planning, media planning, creative production processes across offline and online
- Outstanding project management skills, capable of managing multiple projects at any one time along with a passion for execution
- Exceptional communication skills, with the ability to positively influence others and build alignment amongst key stakeholders
- Management experience alongside a passion for people development and a team orientated, coaching style
- Proven experience in delivering positive commercial outcomes and high-level financial management skills

**Why HCF?**

**_ Purpose-driven passion_**

At HCF, we’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

**_ Wellness and work-life balance_**

We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

- 50% subsidy on HCF hospital and/or extras cover
- 18 weeks of parental leave for all new parents
- Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
- Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products

**_ Collaboration and inclusivity_**

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

**_ Continuous learning and growth_**

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

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