Strategic Customer Insights Manager

2 weeks ago

North Melbourne, Australia Country Road Group Full time

Country Road Group (CRG) is embarking on transformation to position itself for growth, leveraging our scale, capabilities and culture as a House of Brands. We are investing in new and existing capabilities and have a number of exciting opportunities available.

As the Strategic Customer Insights Manager, you will define customer strategies for CRG. Leading a team, you will identify, problem solve, analyse and make recommendations on strategic customer growth opportunities that will grow revenue, profit and any other key metrics. As an expert in CRG’s customer segmentation you will use this knowledge to identify customer growth opportunities. 

Key Accountabilities

  • Champion a culture of curiosity, innovation, and data-driven decision-making across the business, empowering teams to leverage customer insights in shaping their strategies and actions
  • Lead a team to problem solve the strategic customer growth opportunities Group.
  • Identify the need for, choose and work with external agencies where required on niche topics and/or for advanced POV
  • Lead a team to create high-level actionable plans within and across opportunities to implement the strategic customer growth and partner with relevant teams to handover to implementation, ensuring change is actioned/embedded with buy-in
  • Be an expert in and use CRG’s customer segmentation and brand equity reporting to identify strategic customer growth opportunities.
  • Own/coordinate preparation of ELT/Board reporting on the Customer and on C&D within the team and with others in C&D

Key Capabilities 

  • Experience in a top-tier strategy consulting or strategy team at a high performing organisation.
  • Some of this experience gained within top-tier management consulting (Bain, McKinsey, BCG). Will also consider mid-tier consulting (e.g. LEK, AT Kearney) or consulting divisions of top-tier accounting firms (Deloitte, EY, KPMG, PwC), or a corporate strategy team.
  • Strategic background, with structured problem-solving skills and a curious mindset.
  • Leadership and people development skills
  • Strong communication and interpersonal skills
  • Strong analytical skills to interrogate data, spot opportunities, synthesise the data and turn into actionable recommendations.
  • Experience engaging with stakeholders at the ‘Head of’ to GM/MD level and regularly presenting to ELT.

Why work for CRG?

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An Industry leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support the ongoing development of our team
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly.

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