Events Marketer- "Welcome To" Hospitality Group

6 days ago

Melbourne, Australia BlueRock Full time

Join the Welcome To Group The proud curator of Melbourne's leading neighbourhood hospitality precincts - the iconic Welcome to Thornbury, 4 Pines Welcome to Brunswick and The Hall at Welcome To Brunswick .

Working alongside our Group Marketing Manager, we're calling for an Events Marketer with a fervent spirit, someone whose ambition is matched only by their readiness to roll up their sleeves and lead our brand into its next chapter.

This is a call for the passionately ambitious, high achiever who is looking for a role they can really sink their teeth into and flex all of their creative muscles

As our Events Marketer, you'll think differently to support our marketing strategies for our multiple venues and lead its execution to drive brand awareness, customer loyalty, and revenue growth. Your role involves orchestrating campaigns across traditional and digital channels, collaborating with internal teams and external partners, and measuring the impact of your innovative initiatives.

What You'll Be Doing
  • Execute marketing strategies in sync with our brand's vision
  • Be a visible and hands-on presence for our venues
  • Working with external PR Agencies and vendors who are selling at any of our events to make sure all campaigns and initiatives are well promoted
  • Help conceive buzz-worthy PR stunts and activations that break the mould
  • Manage the entirety of our events, campaigns, competitions and activations each month
  • Work alongside and support our functions and sales team
  • Manage marketing campaigns from conception to execution, including digital, email, social media, print, and events
  • Keep a keen eye on market trends and competitors to sharpen our marketing edge
  • Join forces with sales to create a unified front that resonates at every customer interaction
  • Analyse campaign results, generate performance reports, and optimize based on insights

Requirements

  • Bachelor’s degree in marketing, Business Administration, or related field.
  • At least 2 years of marketing experience, with a proven track record in the hospitality industry.
  • Strong ability to curate and nurture relationships with internal and external stakeholders.
  • Strong understanding of the latest marketing trends, digital tools, and platforms.
  • Excellent communication, and project management skills.
  • Ability to analyse data and translate insights into successful marketing strategies.
  • Creative thinker with outstanding organisational and multitasking capabilities.
  • Proficiency with marketing software and tools, such as CRM systems, Google Analytics, and content management systems.

Benefits

  • Opportunity to work within a celebrated and household favourite Hospitality Group
  • Tailored Professional Development to advance your marketing and events expertise
  • Social events to keep you connected and inspired within our team
  • Inclusive and supportive workplace culture that values diversity and creativity
  • Creative freedom – Your vision can come to life with us
  • Career Advancement within the Hospitality and Events sector
  • The chance to make a real impact in the Melbourne social scene

How to apply

If this sounds like you, then please click on the "Apply" button and follow the prompts. If you think you have what it takes, but don’t necessarily meet every single point on the job description – please still apply. We’d love to see if you could be a great fit and we can't wait to meet you

For any questions regarding this opportunity or if you require adjustments to participate in the recruitment process, please reach out to hr@thebluerock.com.au.

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