Marketing Automation Specialist

3 weeks ago

Docklands, Australia Australian Pharmaceutical Industries Full time

Wesfarmers Health was formed in March 2022, with the acquisition of Australian Pharmaceutical Industries (API). Our supporting portfolio of brands includes Priceline, Priceline Pharmacy, Soul Pattinson Chemist, Pharmacist Advice, Clear Skincare Clinics, InstantScripts and SILK Laser Clinics.

About us:

Since our humble beginnings in 1910, we’ve grown from a small co-operative of three pharmacies to a national organisation and one of Australia’s leading health, beauty, and wellness companies.

Wesfarmers Health includes 73 company-owned Priceline stores, 396 Priceline pharmacy franchise stores and 89 Clear Skincare clinics and is also a wholesale distributor of pharmaceutical goods. In 2023, the Health division expanded its digital and medical aesthetics offering with the acquisitions of telehealth provider InstantScripts, as well as the SILK Group, who operates a network of around 140 wholly-owned, joint venture and franchised clinics. The division employs more than 3600 team members.

About the role:

As part of our Loyalty & eCommerce Team, the Marketing Automation Specialist will lead the development and implementation of omnichannel automations and platform enhancements aimed at increasing member retention and engagement within the Priceline Sister Club.

Responsibilities include overseeing execution of the campaign calendar in collaboration with the Loyalty team to boost trade. This position will maintain the Marketing Automation platform on a daily basis, utilising it to identify new improvement opportunities, enhance existing features, and promote adoption of new features. Additionally, the role will advocate for testing and learning, analysing data to offer insights and recommendations for A/B testing, personalisation opportunities, and audience segmentation. 

What you’ll bring:

3-5 years’ experience within CRM & Marketing Automation, preferably within Retail or Health 

Experience using Marketing Automation platforms to deliver omnichannel campaigns and automated journeys (including Email, SMS & Web/Push notifications), such as Braze 

Experience working at a strategic and tactical level to own and deliver the roadmap of automations, campaign improvements and platform enhancements 

Strong stakeholder management skills and the ability to work cross-functionally with internal and external stakeholders to deliver key initiatives 

Experience and exposure to A/B Testing, customer segmentation and Personalisation 

A strong commercial acumen and ability to make recommendations for improvements & changes based on trends and insights 

A passion for customer engagement and delivering an enhanced omnichannel customer experience 

Relevant tertiary qualification in Business, Marketing, IT or similar (preferred) 

Join us in shaping a supportive and thriving work environment where every team member plays a crucial role in our collective success.

Why us?

A fantastic work culture based off our four Ways of Working – Be well, Show You Care, Make it Better and Act Now.

Flexible working that is balanced with our organisational need to create connections and enable collaboration.

Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.

Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.

‘We Love Your Work’ recognition program. Team members can recognise their peers, team or other business units, with winners taking part in our annual awards.

Novated leasing options with discounted onsite parking

Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year

Beautiful outdoor terrace for work and recreation

Food, coffee and health & wellbeing facilities onsite including a free fully equipped gym

Dedicated end of trip facilities (cycle racks, showers, lockers).

This is an opportunity to join a highly regarded and established company offering excellent career prospects and team member benefits. Wesfarmers Health is also committed to supporting the Workplace Gender Equality Agency requirements. For more information about Wesfarmers Health please visit wesfarmers.com.au/our-businesses/wesfarmers-health.

Aboriginal and Torres Strait Islander Applicants 

Our vision is to stand as the employer of choice for Indigenous Australians, reflecting our dedication through a substantial investment aimed at attracting, empowering, and retaining Aboriginal and Torres Strait Islander personnel throughout our expansive array of stores and corporate offices. We provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement within Wesfarmers Health. 

For additional details, don't hesitate to reach out to our First Nations Affairs and Enterprise Manager via email at indigenous@api.net.au. When contacting us, please ensure that you include the Position Number and the Job Title in the subject line. Kindly note that this email address is for inquiries only; please withhold from submitting your application to this address. 

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