Marketing Specialist

1 week ago

Docklands, Victoria, Australia Medibank Full time

Will you actively create a healthier future for tomorrow?
At Medibank we're encouraged to think big. We have a clear purpose to impact better health outcomes for our customers, patients and our community.

We celebrate diversity of thought because we want to make better decisions for our customers.

As we work towards our goal of better health for better lives, we value the knowledge and contribution of Aboriginal and Torres Strait Islanders.

We are working hard to create an inclusive workplace and develop Indigenous careers.

Marketing Specialist - Live Better

The role:


As an experienced Marketing Specialist, you will utilise your previous campaign management experience to develop and execute multi-channel campaigns against agreed objectives.


Working closely with stakeholders across the organisation, and in squads, you will plan, prioritise and manage integrated marketing plans, championing the scale-up and engagement of members within the Live Better rewards program, and in line with Medibank's customer loyalty and retention strategy.


Live Better is a health and wellbeing and rewards program designed to support and reward Medibank members for leading healthier and happier lives.


Important elements of this role include:

  • Develop and deliver campaigns that incorporate the Live Better strategy, objectives, customer segmentation & targeting, campaign metrics, timing, and budget whilst ensuring activities are in line with brand, legal, and compliance standards.
  • Work with internal and external suppliers, including creative agencies, to ensure best practice communications are produced
  • Drive and deliver partner marketing programs
  • Datadriven customer lifecycle marketing, mapping and experience creation, understanding member data and transforming into actionable communications and experience across all available channels

Your strengths and experience:

You have proven end-to-end campaign management experience with a focus on multi-channel marketing programs. Services or retail industries preferred.

Demonstrated success in conceptualising commercial variables and being able to work with ambiguity and change


You are analytical and your problem-solving ability is one of your strengths, you use relevant data to provide insight and drive performance.

You have a self-motivated working style and pride yourself on your stakeholder management skills

Anything else?

  • Experience using Salesforce Marketing Cloud or implementing datadriven campaigns to deliver both highly targeted adhoc and triggered campaigns (
    highly regarded)
  • Excellent written and verbal communication skills

A career with us
At Medibank, we believe work is something we do, not somewhere we go.

Our modes of working - Collaboration, Connection and Concentration - help inform how your day is structured and where you choose to work will vary, depending on your role and requirements.


All employees who may attend a worksite or any face-to-face work-related activity will be required to be fully vaccinated for COVID-19 as a condition of employment.


We offer a range of great benefits such as subsidised private health insurance, rewards and discounts, and health and wellbeing initiatives.

To find out more, click here.

**To start small and impact bigger.

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