Marketing Specialist Apparel

4 weeks ago

Docklands, Australia Harris Scarfe Full time

About Harris Scarfe
Harris Scarfe is a leading retail brand that has been serving Australian households for 175 years. Known for quality, affordability, and a diverse range of products, Harris Scarfe continues to be a trusted name in the retail industry. We pride ourselves on fostering a collaborative and cross-functional environment, where our teams in merchandise, studio, production, media, finance, and stores work seamlessly together to deliver exceptional results. As a Campaign Marketing Specialist at Harris Scarfe, you will play a pivotal role in coordinating marketing efforts across various departments, ensuring a cohesive and impactful brand presence.

We currently operate 60 stores across South Australia, Victoria, New South Wales, Queensland, and Tasmania with a growing online presence.

We are part of the iconic Spotlight Retail Group. As an Australian-owned and operated global retail organisation that includes Australia’s most successful retailers encompassing Spotlight, Harris Scarfe, Anaconda & Mountain Designs brands.

More About the Role:  Are you excited and passionate about delivering effective & efficient marketing campaigns & events whilst supporting the sales & profit expectations of the business? Then this is the perfect role for you.

As a Campaign Marketing Specialist at Harris Scarfe, you will play a pivotal role within the marketing team and work closely with key stakeholders in the business across various departments including but not limited to our amazing in-house studio and production teams as well as an external media agency. You will be responsible for a range of marketing activities to enhance brand visibility and engagement.

Key responsibilities include:

Campaign management:

Develop and manage end-to-end marketing campaigns, collaborating with cross-functional teams including merchandise, studio, production, media, and finance.Ensure campaigns are executed seamlessly, meeting objectives and driving desired outcomes.Coordinate and manage apparel shoots, ensuring seamless execution from concept to completion.Analyse campaign performance and provide actionable insights for continuous improvement.

Working across various marketing channels, both traditional and digital:

EDM: Develop and execute engaging email campaigns to reach our target audience, promoting campaigns, events, and new product launches. Catalogue Management: Oversee the creation and distribution of catalogues, ensuring they are strategically designed to maximise impact and drive sales. TV and Radio: Coordinate and manage advertising campaigns on television and radio platforms, ensuring alignment with marketing objectives and target demographics. Social Media: Working alongside the digital content specialist to develop and implement social media strategies to enhance brand presence across various platforms including but not limited to Facebook, Instagram & LinkedIn. Foster community interaction to drive brand loyalty & awareness. Website: Working alongside the digital content specialist to manage the company's website content and ensure it is up-to-date and aligned with marketing objectives.

Preferred Skills

Cross-functional Collaboration: Collaborate seamlessly with various departments, fostering strong relationships. Ensure open communication and collaboration to align marketing strategies. Contributing to a cohesive and integrated approach to brand promotion. Communication Skills: Demonstrate strong written and verbal communication skills to effectively convey marketing messages to internal and external stakeholders. Time Organisation and Management: Efficiently manage multiple projects, deadlines, and priorities in a fast-paced environment.

Qualifications of Candidate

Relevant tertiary education in Marketing or Communications or a related field is desirable Demonstrated 1-2 years of marketing or related experience, with exposure to major retailers Any prior experience with a major retailer or advertising agency, advantageous Flexibility and ability to adapt to the ever-changing fast-paced retail environment Have a passion for marketing and be a strong team player Be a self-starter and highly motivated High attention to detail. Excellent communication and interpersonal skills to build and maintain professional relationships. Excellent written and verbal communication skills Strong project management, planning & organisation and time management skills Ability to manage multiple stakeholders across all levels of business

What’s in it for you?

Along with the incredible career-growth opportunity of being part of this supportive team, we can offer you

Great salary base + Super + Profit Share Career progression & personal development A culture that rewards initiative and creativity Centrally located office, close to South Melbourne market Benefits- team discount, EAP, gym discounts and more  Flexible work arrangements

If you’re interested in a career with Harris Scarfe, we want to hear from you

Simply submit a cover letter and an up-to-date resume and one of our dedicated Talent Acquisition Specialists will be in touch.

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