Product Marketing Manager

7 days ago

Melbourne, Australia Xero Full time

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

Product Marketing at Xero is in an exciting and high growth phase. We work closely with Product and Customer teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible.As the Product Marketing Manager for Reporting and Insights, you will be helping to evolve these global Xero feature sets. You will be accountable for positioning and marketing Reporting and Insights to new and existing small business customers and their advisors to grow adoption and utilisation.

Reporting and Insights are core to Xero’s capabilities, enabling crucial year end accounting requirements and day to day awareness of business performance and finances – two very important jobs for our customers.

You will need to quickly become the go-to expert on the needs of the priority customer segments and the value of our products to tie everything together through clear and concise propositions. You will learn, monitor and deeply understand how your customers, competitors and influencers are changing and responding to your propositions across multiple regions. You will work closely with multiple stakeholders across the business including product management, product design and go-to-market teams.

What you’ll do

    • Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where Xero can best support customers.
    • Consolidate and communicate relevant insights which determine Xero’s opportunity in market and  integrate these insights into your product marketing plans.
    • Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams.
    • Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences. You will also identify and maintain compelling product evidence of CVPs.
    • Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks.
    • Ensure CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product.
    • Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms.
    • Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally.
    • Develop internal briefing assets and internal sales enablement resources to help prepare and upskill internal teams.
    • Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions. You will influence relevant Customer/GTM teams to leverage the opportunities you identify.
    • Lead in-product lifecycle marketing strategy and execution, including in-product communications.

You will be part of the Global Product team so you will work with all our key regions, including Canada, US, UK, Australia, New Zealand and Asia. You will have the ability to travel if required.

What you’ll bring with you

    • Strong experience in a product marketing or marketing role (preferably within a SaaS organisation)
    • Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams will help you succeed in this role
    • Proven experience in the creation and development of product strategy, positioning and messaging
    • Ability to think strategically, work independently and effectively in a fast paced environment
    • Self-motivated, creative and team player, with excellent project management skills and attention to detail
    • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
    • Strong communication, analytical, critical thinking and business strategy skills
    • Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
    • Ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
    • Passion and desire to make a difference
    • Authenticity, diplomacy and drive

Why Xero? 
Offering very generous paid leave to use however you’d like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

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