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eCommerce Manager

2 months ago

Waterloo, Australia Accent Group Full time

eCommerce Manager - Glue

Waterloo NSW 2017, Australia Req #8768
Wednesday, 18 September 2024

Part of the Accent Portfolio of brands,Glue Store is the original ‘House of Brands’ premium retailer. We exist to deliver on-trend clothing, shoes and accessories from an aspirational brand assortment that empowers individuals to be fashion leaders and live their lifestyle. We do this by curating the ultimate edit of global street, fashion and sports culture and brands designed to fire up and inspire individual style. Which means more styles for you to create your you. Mix, match or blend – the choice is yours. The style is yours. The style is you.

Why work at Accent Group?

  • A supportive, fun, collaborative and friendly team culture
  • The opportunity to work with a growing company and one of the best global brands
  • Generous employee discounts of up to 40% off all our brands


About The Role:

Responsible for the management and maintenance of the Glue website. Deliver the digital strategy and provide a superior ecommerce experience. 

Your key responsibilities include but not limited to:

Trade and Achieving Sales 
Drive online sales to help meet financial targets and profit budgets. Trading the Online business to hit financial targets 

  • Review sales by week by day by promotion to agree future activity ahead of monthly projections.
  • Tracking sales performance to budget, forecast & LY by promotion and key web metrics
  • Proactively identify tactical opportunities to drive trade & sales uplift
  • Develop strategic plan to increase traffic & convert online sales by channel
  • Prepare budgets, forecasts and trade estimates as required 
  • Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights 
  • Understanding category performance and providing insights
  • Produce ad-hoc reporting where necessary
  • Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities 

Marketing & Content 

Implementation of digital and content marketing plan that delivers increased engagement and conversion rates 
 

  • Working with Marketing to develop and execute the trade marketing calendar 
  • Briefing all digital campaigns and content assets into creative team and manage execution across the site and all relevant channels including Paid Marketing
  • Ensuring content through all sites meets brand guidelines, and is kept up to date in line with trade requirements
  • Assist in execution of Email Marketing strategies with Digital Specialist, including content, personalisation, A/B testing, segmentation, re-engagement plans and driving the acquisition of new sign ups.
  • Work with Digital Specialist to manage edm schedule across all regions
  • Build and deliver CMS Landing Pages for sale events, marketing campaigns and as required to enhance website UX and improve Organic performance.
  • Work in partnership with the Digital Marketing Agency to drive continued growth and profitability through Paid channels
  • Ensure the SEO strategy is executed with the support of the eCommerce Coordinator.
  • Review and report on performance of digital campaigns to the broader business 

Merchandising 

  • Lead and manage the merchandising strategy across all categories and brand collection pages 
  • Manage agency relationship with search and merch solution and seek out opportunities to improve results 

Inventory, Product & Promotion Management 

  • Drive sales & profit growth through product & merchandise strategies 
  • Work closely with Buying & Planning teams on strategies that optimise online product assortments in key trading periods
  • Develop & drive strategic merchandising strategy onsite and ensure best practice methods are followed.
  • Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse
  • Ensure all elements of onsite promotions and key sale events are executed in line with trade plan and as per sale checklist and removed off site at promotion end.  

UX & Conversion Rate Optimisation 

  • Create a leading edge analytical, test and learn culture, delivering elevated & optimised online experience
  • Actively apply customer insights and business performance data to identify areas of opportunity
  • Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment 
  • Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase 

Web Development 

  • Provide technical and testing support with responsive, problem-solving abilities
  • Work with the product Owner to support with external Dev Agency to ensure all site functions and processes are working correctly
  • Working with Dev Agency to implement initiatives to drive growth of Ecommerce business
  • UAT and QA as required to ensure deployment requirements are met
  • Approve/prioritise any changes and deployments before they go into development environment
  • Working with the Product Owner and Digital Projects team to research and suggest new ideas for future web development 

Customer Experience 

  • Deliver on-brand, best-in-class online customer experience
  • Apply a customer centric approach to all work 
  • Work with Omnichannel team to optimise & implement new developments 
  • Working alongside Customer Service team to analyse customer insights and improve on site experience

Team 

  • Foster a MAKE IT HAPPEN culture
  • Direct reports – Ecommerce Co Ordinator, Digital Specialist
  • Management of Ecommerce team overseeing performance and delivery to ensure targets are met
  • Encourage & motivate team to develop best practice, innovative, creative solutions and ideas
  • Act as a mentor to develop team members and help develop professional and functional capabilities 

What we are looking for:

  • 3-5 years experience in similar role, preferably using Magento or Shopify
  • Preferably footwear & Apparel retail or wholesale background 
  • Effective written and verbal communication skills
  • Can-do attitude, hands-on and responsive
  • Able to prioritise and meet deadlines
  • Work independently and as part of team
  • Highly self-driven with initiative to be hands-on to support wider team
  • Analytical skills experience with Google Analytics (or similar)
  • Highly organised with great communication skills 
  • Marketing, business degree/diploma preferable 

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

Other details

  • Pay type Salary

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