Head of Digital Merchandising and Experimentation

4 months ago

Sydney, Australia Bupa Full time

**Be at the Heart of our brave new Digital World**

We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do.

**The Opportunity**

Are you passionate about driving digital sales growth and creating exceptional online experiences? We’re looking for a strategic and innovative Head of Digital Merchandising & Experimentation to lead our dynamic team and elevate our digital presence across various portfolios. If you have a knack for optimizing digital strategies and enjoy leading teams to achieve outstanding results, we’d love to hear from you

**How will you make an Impact?**

In this pivotal role, you will spearhead our Domestic Health Insurance (HI) Digital Merchandising and Experimentation strategy, driving sales growth and enhancing customer engagement across all portfolios. You will be responsible for crafting and executing strategies that uplift sales volume, enhance digital experiences, and optimize consumer flows. Your leadership will be crucial in shaping our digital presence and delivering measurable impact.

This role reports into our General Manager of Digital, Health Insurance. It is a permanent full-time position, based in our Melbourne or Sydney office. (Bupa offers hybrid working arrangements and you can work from the office or from home).

**You will add Value by**:

- ** Performance Management**: Oversee merchandising and experimentation performance across Domestic Retail, Corporate, International Visitors, Students, and Partnerships, collaborating with finance and stakeholders to meet yearly targets.
- ** Sales Conversion**: Develop and implement strategies to drive sales conversion, focusing on top-of-funnel initiatives such as retailing techniques, personalization, compelling content, and SEO.
- ** Experimentation Excellence**: Lead end-to-end experimentation practices to improve digital experiences and Net Promoter Score (NPS), boosting conversion rates and engagement.
- ** Partnership & Compliance**: Collaborate with the Heads of Partnerships and Loyalty, Customer Engagement, Personalisation and Go-to-Market team, to deliver growth-driven campaigns, and ensure digital content compliance in partnership with the HI Product team and Bupa SMEs.
- ** Quality & Metrics**: Implement and refine quality metrics and measurements in collaboration with Digital Insights and Analytics to enhance digital growth and optimize touchpoint interactions.

**About You**

To be considered for this role you will have:

- Relevant Experience: Tertiary qualifications or equivalent professional experience with a proven track record in formulating and executing customer-focused digital strategies.
- Leadership Abilities: Demonstrated capability to lead high-performing teams, fostering a culture of performance and adaptability in a matrix organization.
- Strategic Expertise: Proven ability to drive results through strategic planning and situational adaptability, aligning with shifting demands and organizational goals.
- Technical Proficiency: Experience with digital merchandising tools, SEO, content management systems, and analytics platforms.
- Collaboration Skills: Effective at working with cross-functional teams, including partnerships, content experience, and customer engagement to identify growth opportunities.
- Innovative Approach: Strong capability to introduce new methodologies and practices that drive digital capability and growth.

**What’s in it for you**

As well as a competitive salary, a range of Bupa benefits and flexible working/work from home arrangements, you’ll be encouraged to innovate. You will be collaborating with various teams globally to deliver exceptional experiences. You will have the opportunity to further learn and develop with excellent internal development courses available and a supportive, career development environment. We trust, respect and consider everyone, knowing your difference will make the difference.

  • Experimentation Strategist

    1 month ago

    Sydney, Australia Deloitte Full time

    Job Requisition ID:  36779  CulturalFlex to observe your cultural and religious days of significance Mentoring programs – receive support and coaching to progress your career Flexible work arrangements – work in a way that suits you best, including part-time options. We are Deloitte Digital’s Experimentation Team At Deloitte...

  • Experimentation Senior Manager

    1 month ago

    Sydney, Australia Deloitte Full time

    Job Requisition ID:  36789  CulturalFlex to observe your cultural and religious days of significance Mentoring programs – receive support and coaching to progress your career Flexible work arrangements – work in a way that suits you best, including part-time options. We are Deloitte Digital’s Experimentation Team At Deloitte...

  • Experimentation Strategist

    1 month ago

    Sydney, Australia Deloitte Full time

    Job Requisition ID: 36779  CulturalFlex to observe your cultural and religious days of significance Mentoring programs – receive support and coaching to progress your career   Flexible work arrangements – work in a way that suits you best, including part-time options. We are Deloitte Digital’s Experimentation...

  • Experimentation Senior Manager

    1 month ago

    Sydney, Australia Deloitte Full time

    Job Requisition ID: 36789  CulturalFlex to observe your cultural and religious days of significance Mentoring programs – receive support and coaching to progress your career   Flexible work arrangements – work in a way that suits you best, including part-time options. We are Deloitte Digital’s Experimentation...

  • Experimentation Strategist at Yoghurt Digital

    7 months ago

    Sydney, Australia Yoghurt Digital Full time

    **Overview**: Thanks to several exciting client wins and our existing portfolio of clients, we're looking to add another member to our family to help with the delivery and improvement of our Conversion Rate Optimisation (CRO) Service at Yoghurt Digital. **The Company**: Yoghurt Digital is a leading digital marketing agency based in Sydney, focused on data...

  • Head of Digital

    7 months ago

    Sydney, Australia Jivaro Full time

    Joining a globally recognised, leading lifestyle brand - Spearhead the business' international expansion efforts - $180,000 - $190,000 base + Super, with a central office location Super exciting opportunity to join a global, market leading lifestyle brand, and one of the most successful in their category, as the new Head of Digital & eCommerce. **About the...

  • Head of Digital

    8 months ago

    Sydney, Australia Uncommon People Full time

    Job Opportunity: Head of Digital at Ethical Media Agency G'day Digital Visionary, Are you a digital maestro with a passion for ethical leadership and establishing best practices? Look no further - our client, a Sydney-based Ethical Media Agency is seeking a Head of Digital to not only lead but revolutionize our digital landscape with a commitment to...

  • Head of Digital

    6 months ago

    Sydney, Australia With Recruitment Full time

    Positive and professional culture - Hybrid working options - Opportunity to make a great impact in a well respected organisation **About Us**: We are a vibrant, **medium-sized** full-service agency renowned for our innovative approaches and exceptional branding and digital strategies. Their focus is on transforming their clients' brands into market leaders...

  • Head of Digital Marketing

    2 months ago

    Sydney, Australia UMENCO Full time

    Brand StoryThis noted womenswear brand is a leader in the Australian fashion landscape. Its pieces are luxurious and fashion-forward, and its collections balance contemporary design intelligence with timeless construction. Role OverviewUMENCO is recruiting a Head of Digital Marketing for a leading Australian brand whose tailored pieces are luxurious and...

  • Head of Merchandise

    5 months ago

    Sydney, Australia UMENCO Full time

    Brand StoryThis noted RTW brand is known for its universal wardrobe staples and is recognised as one of Australia’s leading contemporary retailers. Role OverviewUMENCO is now seeking a Head of Merchandise & Operations for a contemporary Australian fashion brand.  Coming soon…

  • Digital Identity Product Lead

    1 month ago

    Sydney, New South Wales, Australia LexisNexis Risk Solutions Full time

    About UsLexisNexis Risk Solutions is a leading provider of data and analytics solutions for businesses worldwide. Our Business Services vertical offers a range of solutions designed to help organizations drive revenue growth, improve operational efficiency, and enhance customer experience.Our solutions cater to various industries, including Anti-Money...

  • Head of Digital Marketing Transformation

    2 weeks ago

    Sydney, Australia University of New South Wales Full time

    **Job no**: 528776 **Work type**: Full Time **Location**: Sydney, NSW **Categories**: Marketing / Communications, Management - Employment Type: Full-Time (35-hour week) - Duration: Fixed Term Contract until March 2026 - Remuneration: Competitive total remuneration package - Location: Kensington NSW (Hybrid Flexible Working) **Why your role matters** The...

  • Assistant Digital Merchandising Manager

    6 months ago

    Sydney, Australia LEGO Full time

    **Location** - Sydney, New South Wales, Australia **Job ID** - 0000014429 **Category** - Sales, Marketing & Product Management Are you a Digital Merchandiser who is passionate about the toy industry? Bring your digital & e-Commerce experience to help us plan and execute the digital merchandising agenda. - No relocation assistance is offered for this...

  • Head of Business Intelligence

    6 months ago

    Sydney, Australia OMG Digital Full time

    Want to join one of Australia's largest and most forward-thinking Data, Tech and Analytics agencies? We are OMG Facilitator. We are a part of global marketing company OMG (Omnicom Media Group), and we're looking for a Head of Business Intelligence to join our team. Why you'll love us Through our people philosophy “Because I am, we are”, we believe that...

  • Head of Digital

    3 months ago

    Sydney, Australia Six Degrees Executive Full time

    Six Degrees Executive is excited to be partnering with one of the fastest growing Australian skin and beauty brands in their search for a Head of Digital. They have established themselves in the market in the last few years through innovative social, D2C and retailer strategies and they continue to look for new avenues to expand their reach.  With an...

  • Head of Digital Publishing

    4 months ago

    Sydney, Australia Chartered Accountants ANZ Full time

    We encourage Passion to Grow and improve Head of Digital Publishing - Champion the audience experience across our website and direct marketing channels. - Reimagine publishing practices and processes to meet organisational goals and audience expectations. - Contribute to the transformation of our digital presence and experience. ABOUT THE ROLE As the Head...

  • Head of Digital

    7 months ago

    Sydney, Australia NGS Super Full time

    **Introduction**: NGS Staff Benefits Before you learn more about the job ad, we encourage you to familiarise yourself with our fantastic NGS Staff Benefits page (link below) to understand our offering which includes Additional Leave Entitlements, Personal & Professional Development and Health & Wellbeing Benefits. About us We are an award winning,...

  • Digital Marketing Executive

    6 days ago

    North Sydney, Australia Digital Minds Full time

    Ready to embark on an exciting career in digital marketing? After a number of recent client wins, we're reopening our starter program and are looking for our next batch of digital marketers to join Digital Minds. This entry level role is the perfect chance to kickstart your career through a program that has trained countless graduates into current managers...

  • Digital Transformation Leader

    4 weeks ago

    Sydney, New South Wales, Australia S2M Digital Recruitment Full time

    About S2M Digital RecruitmentLocated in Sydney, we are a cutting-edge creative agency driving innovation and growth.Salary Range$150,000 - $200,000 per annum (dependent on experience)Job Description: Head of Performance MediaWe are seeking an experienced digital trading expert to lead our performance media team. In this pivotal role, you will drive digital...

  • Digital Optimisation Analyst

    3 months ago

    Sydney, Australia SBS Full time

    The Digital Optimisation Analyst is responsible for building digital experiments, statistically analysing the results, and reporting on A/B tests. In this role, you will work with key stakeholders across Streaming and Digital Products, Audience Data and Insights, and Audio & Language Content. You will be responsible for delivering the end-to-end processes on...