Head of Brand

7 days ago

Parramatta, Australia Orchard Talent Group Full time

The Organisation

Afford, a distinguished Australian not-for-profit organisation, boasts a 70-year legacy of providing exceptional disability services. Operating across New South Wales, Queensland, South Australia, and Victoria, Afford stands out as a leader in disability accommodation, housing, community connection, and employment support.

Afford's extensive reach and client-centred approach reflect their purpose, to create an inclusive world where human rights are realised. A world where people of all abilities come together to share in life’s adventure.

Rooted in the values of Kind, Team, Clear and Explore, Afford envisions itself as a genuine partner in supporting individuals with disabilities by prioritising their choices, promoting their rights and exploring possibilities together.

The Opportunity

Reporting to the Executive Director, Consumer Experience & Impact, the Head of Brand & Marketing is a key member of the senior leadership team, owning and enhancing the organisation’s brand and marketing strategy. The key areas of focus for this position will be to:

  • Lead and manage the execution of the organisation-wide complete brand and marketing strategy.
  • Collaborate with key members of the organisation to deliver on strategic objectives, continuing to elevate and professionalise the function.
  • Solidify Afford’s competitive edge and market positioning through thorough market analysis.
  • Lead the planning, content creation, and execution of omni-channel marketing and brand campaigns
  • Ensure the organisation’s value proposition is embedded and understood by employees, clients, and their families.
  • Foster and lead a culture that is data-led, values driven, accountable and customer centric.

About You

The successful candidate will have:

  • Relevant experience in senior management positions.
  • Demonstrated track record in leading brand and marketing functions, inclusive of strategy execution.
  • Experience delivering campaigns through multiple channels, and knowledge of working with CRM’s and digital media.
  • Proven success leading initiatives through significant change and/or transformation.
  • While experience within Human Services is valuable, experience working within other highly customer centric and complex operating environments is also welcomed.

What’s on Offer

The purpose of this position is to lead the implementation and execution of the organisation’s brand and marketing strategy to support the organisation to deliver on its purpose and strategic objectives. An attractive remuneration package and benefits will be offered to the successful applicant, including Not-for-Profit salary packaging.

How to Apply

For a confidential discussion or role related questions, please contact Lainey Grant of The Orchard Talent Group on lainey@orchardtalent.com.au. To apply please submit your current CV via the link. Please note applicants must have a legal right to work in Australia.

Applications close Wednesday 20 November.

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