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Marketing Technology Operations Specialist

2 months ago

Sydney, Australia Canva Full time

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Campaign orchestration and reporting: Organise and execute programs, unite stakeholders for seamless delivery. Track and report campaign performance, offering valuable insights.
  • Drive operational efficiencies: Streamline campaign crafting and execution for improved launches and continuous enhancements.
  • Technical translation: Convert business requirements into actionable technical specs for Martech and Sales operations implementation.
  • Data segmentation: Utilise data sources, variables and categories to segment data effectively.
  • Nurturing strategies: Design and implement nurturing programs to facilitate healthy movement of leads across different lifecycle stages.
  • Operational expertise: Serve as the resident expert on audience segmentation, A/B testing, and defining success metrics. Provide guidance to enhance campaign effectiveness.
  • Campaign monitoring and optimisation: Continuously monitor, analyse, and optimise campaigns to achieve defined goals.
  • Salesforce Reporting: Create reports and dashboards to offer visibility into marketing campaign effectiveness and demonstrate the ROI of marketing investments.
  • Campaign QA: Ensure operational compliance through pre-launch quality checks
  • Lead-to-MQL Conversion: Collaborate with growth marketing to enhance conversion rates through data analysis and recommendations.
  • Marketing engine innovation: Evaluate tooling & processes for our B2B and Education Marketing Engine, encompassing sales, education, partnership, events, and more.
  • Adaptable Environment: Embrace the dynamic nature of Canva and thrive in an environment where multiple projects run simultaneously. Adaptability, prioritisation, and embracing the learning opportunities in a fast-growing company are vital.

You're probably a match if

  • 5+ years experience in B2B Marketing, Sales operations or related fields
  • Strong understanding of tools which enable Marketing and Sales teams, and an aptitude to quickly learn new tools, specifically:
    - Mandatory: Salesforce Certified (SFDC Admin 1-2 years)
    - Preferred: Pardot/Marketo (or similar MA tool), Braze/Intercom, other similar Sales and Marketing tooling
  • Experience in configuring Salesforce beyond basic usage, including customising workflows, creating reports and dashboards, and managing user permissions.
  • Expertise in audience segmentation, A/B testing, and defining success metrics.
  • Proven ability to document processes, workflows, and system configurations within Salesforce and other marketing tools. This includes creating user guides, training materials, and maintaining documentation to ensure knowledge transfer and continuity.
  • Bonus: Data analysis & data visualisation tool capability - we won’t need you to query the data warehouse, but you have an understanding of data schemas to construct segmentation rules and conduct insightful analyses.

About the team

The mission of Canva's MarTech Group is to enable Marketing teams to accelerate their output, efficiencies and intelligence to drive meaningful business outcomes and magical experiences for our community. 

As the operational governance arm, MarTech Ops' mission is to drive improvements in process, tooling and organisational structure. As the company scales, MarTech Ops is the connective tissue between business and technical teams in marketing to balance short- and long-term objectives, growth and profitability. 

This role will specifically support the B2B, Education and Events operations domain, collaborating with the Growth Marketing, Sales Operations, Lifecycle, Events and MarTech teams to streamline cross-functional processes and seamlessly integrate them with marketing technology systems - supporting Canva's marketing efforts and ultimately ensuring we achieve our crazy big goals as a business.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you

Please note that interviews are conducted virtually.