Strategic Marketing Specialist

2 weeks ago

Adelaide, Australia Royal Automobile Association of South Australia Full time
  • Exciting opportunity to join SA’s iconic RAA 
  • Full-time permanent position based in Adelaide CBD
  • Join a tight-knit team with a fun, inclusive and supportive culture

This exciting opportunity will see you be responsible for leading the development and implementation of the annual category marketing strategies across all Energy products and activities (Solar & Battery, Home EV Chargers, EV Charge Network) to ensure effective and efficient targets are set and growth aspirations are achieved. This role reports directly to the Senior Manager of Growth Marketing and will be responsible for directly leading the planning, execution, monitoring, and performance of annual category communications for RAA Products within the Energy category. In addition, you will: 

  • Lead collaboration to drive successful achievement of performance objectives.
  • Deliver on strategic frameworks and process to ensure the team has an intimate knowledge of their products to identify trends, opportunities and threats, and communicate what is occurring in the market to stakeholders.
  • Lead to the planning, development and implementation of annual and longer-term growth marketing business plans, including market-oriented diagnosis and strategic planning (segmentation, targeting, and positioning).
  • Ensure that the Energy & Innovation Category Marketing department operates within annual expenditure budgets.
  • In collaboration with the Campaign team, ensure planned advertising and media delivers on the category strategies and marketing objectives, and report on campaign performance.
  • Delivery of reporting frameworks to monitor and track all category performance metrics, with a particular focus on providing top line growth in key product areas, including post-campaign analysis.
  • Deliver exceptional and professional service to members and internal/external customers by identifying, responding to, and satisfying their needs.

 

About you  

You are a confident and passionate self-motivated individual who enjoys working in a high performing culture. You’re passionate about helping our community (and members) and want to make a difference.

For this role, we’re also looking for:

  • Tertiary qualifications with a degree in marketing, business or similar.
  • At least 5 years’ experience in marketing and / or category management, with demonstrated hands-on experience in developing and preparing strategic category plans.
  • Experience in marketing across a diverse range of products and services.
  • Ability to develop, communicate and execute on strategic marketing plans to achieve business objectives.
  • Strong analytical and problem-solving skills, with the ability to work with and interpret data.
  • Skilled performer in leading efforts around product and service category segmentation, positioning, targeting, and objective setting.
  • Ability to build strong relationships with multiple stakeholders and provide effective indirect leadership to other employees.
  • Knowledge of the Energy category beneficial.

 

 About us

As one of the South Australia’s largest and most iconic organisations, we’re proud to deliver our trusted range of motor, home, and travel services to more than 820,000 members.

In our vision to make life better for members and better for our community, we’re also elevating our offering to include electric vehicle charging, Solar and Battery and more. We’ve been innovating since 1903, and we’re excited to continue to do so for the next 120 years and beyond, with exciting developments in the pipeline.

We’re also one of the state’s largest employers (and growing), with more than 1300 employees working collectively with the common goal to keep our members moving. With a range of locations from RAA Place in the CBD, Mile End, Adelaide Airport and more, our workplaces are growing too – but all still proudly SA-based.

 

Benefits  

We love our people at RAA and believe our employees should be rewarded for being a part of the RAA family. Some of our employee benefits include:

  • Free RAA premium road service
  • Access to our Member Benefits program
  • Generous discounts on all RAA products
  • Flexible work arrangements
  • Ongoing Training & Development opportunities and a Study Support Program
  • Wellbeing facilities and Corporate Health Insurance Plan

 

 To be part of something bigger and work for a passionate South Australian organisation with members at heart click ‘Apply’ to submit your application by: 9.00am Monday 1st July 2024.

You'll need to provide evidence of your eligibility to work in Australia and we'll also need you to undertake a police check before you can work with us at RAA.

We are committed to building a workplace that’s diverse and inclusive, where employees are embraced for their unique qualities and valued for their contributions. We believe a diverse and inclusive workplace brings out the best in everyone and helps us to give our members better service. That's why we encourage applications from everyone, including people living with disability, job seekers of all ages, all genders, members of the LGBTIQA+ community and people from culturally diverse backgrounds, including First Nations People.



Required Skills

Required Experience
 

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