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Marketing Executive

5 months ago

Altona North, Australia Vicinity Centres Full time

Role purpose

The key purpose of the Marketing Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre’s community.

The Marketing Executive will support the Regional Brand & Marketing Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre’s Marketing plan which will be aligned to the Vision Strategy and Action Plan (VSA’s). In addition, in conjunction with the Regional Brand & Marketing Manager the Marketing Executive will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.

Responsibilities include and are not limited to:

Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times. 

Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations and partnerships. 

In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting.

Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation

Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams

Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process

Localise the national sustainability strategy including relationship management, community bookings and data reporting.

Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support. 

Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting’s and state meeting’s; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR’s and compliance reporting.

Key Internal Relationships

Regional Brand Experience Manager 

Head of Brand Marketing and Experience

Regional Digital Marketing and Social Specialist

Marketing and Creative Services 

Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams, Casual Mall Leasing and Vacant Shop Income teams.

Leasing Executives 

Property Analysts

Legal Team 

Governance Team 

Risk Team

What will you bring?

You will be an experienced marketing professional with competency in modern, results driven marketing. You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:

Event implementation and management skills

Proofreading and editing skills

Interpersonal and strong verbal and written communication skills

Customer service skills

Financial acumen and proven performance to drive value and commercial results.

Strong organisational, compliance and time management skills

Ability to work as a part of a team and develop/ maintain strategic relationships 

Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience. Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.

What will success look like?

We Imagine a Better Way

You are a competent and organised team member able to work independently and apply your marketing knowledge to enhance the Centre’s marketing plan with tailored, localised activity and implement it with excellence

You are a champion for and consistently role model Vicinity’s values and behaviours

You always adhere to Vicinity Marketing’s Playbook and ensure compliance

We Embrace Difference

You influence and support diversity, challenging assumptions to foster a capable flexible working environment

You proactively seek out diverse views and adapt to the organisations needs to make better business decisions

You incorporate your knowledge and understanding of the broader Vicinity community and adapt your communications to meet the needs of our customers

We Always Collaborate

You effectively connect and engage with people and teams at the Centre and at a National level to drive real business results

You drive the delivery of the Centre marketing plan in a seamless and confident manner through effective collaboration

You proactively consult, engage and listen to all team members and make sound decisions in a transparent manner

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

Flexible working options  Birthday leave & purchased additional leave $1,000 worth of VCX securities rewarded for eligible team members Internal mentoring program Generous Parental Leave