Marketing Executive

1 week ago

North Sydney, Australia Nine Full time

Company Description

Nine. Australia’s Media Company.

Underpinned by our people, our strategic focus is on content, connections and growth.

Driven by our purpose - Australia belongs here - and guided by our values - walk the talk, turn over every stone, keep it human - we are the home of Australia’s most loved content and trusted brands across News, Sport, and Entertainment.

We lead the total television market in Australia through our key brands of Channel 9, Gem, Go, Rush and Life, and of course you can consume all our content, live or on-demand, on Australia’s leading free streaming platform, 9Now. We also own Stan, the market leading local subscription streaming service.

In our total audio business we are building talk radio for the next generation across 2GB, 3AW, 4BC and 6PR.

Nine is also an active participant in Australian consumer marketplaces through our majority shareholding in Domain and our ownership of Drive.

**Job Description**:
**Are you passionate about supporting the future of independent journalism?**

Independent journalism has never been more important. The Sydney Morning Herald, The Age and the Financial Review are Australia’s most awarded newsrooms, telling the biggest stories with bravery and balance. Every month, 12.8 million Australians trust us to deliver breaking news, investigative journalism and unmissable analysis on the issues that matter.

We are looking for a talented and data-driven Marketing Executive to deliver subscriber engagement growth for the Australian Financial Review.

You will be responsible for helping deliver marketing campaigns to grow our subscription revenue across digital and print. You'll help develop engagement opportunities for the Australian Financial Review using data and insights to deliver a continuous program of work to engage and retain our subscriber base.

You will collaborate closely with your Consumer Subscriptions & Marketing team colleagues to execute strategic and tactical marketing plans to achieve revenue and ROI goals.This is an exciting full-time permanent opportunity for a talented and ambitious marketer to join our team and help continue to grow our digital subscription business.

What you’ll do:

- Develop and execute engagement campaigns for the AFR to drive retention objectives and achieve revenue goals.
- Own the creative development process for campaigns, working with our in-house design team and copywriter, and external creative teams when required and in accordance with brand guidelines.
- Using behavioural data and subscription insights, you’ll help build compelling messaging and triggers to further engagement and improve retention across the subscriber customer lifecycle
- Contribute new ideas and thinking to help drive innovation to ensure subscribers feel connected with our newsrooms and part of our community
- Conduct ongoing campaign tracking, testing, reporting and analysis to form and communicate insights.
- Build strong and open relationships with internal and external stakeholders, including Editorial, Customer Service, Media Agencies and Partners..
- Ensure effective campaign management processes, including creative approvals, budget reconciliation, campaign tracking and documentation.

**Qualifications**:
**Who you are**:

- A self starter with experience in an Engagement role or similar.
- Experience in end-to-end marketing and campaign management, including campaign planning, creative briefing, execution and post-campaign analysis.
- Experience with CRM or marketing automation tools is desirable but not essential.
- Proven ability to meet deadlines, multitask and work under pressure in a fast-paced environment.
- Excellent attention to detail.
- Energetic, flexible, collaborative and proactive.
- Strong communication and collaboration skills including developing strong internal and external stakeholder relationships.
- Experience with Salesforce or similar platforms will be an advantage.

If you’re looking for your next challenge in a fun, rewarding environment, then this could be the role for you. Our people move fast and act smart: if this sounds like you, then let’s talk

Nine embraces all aspects of diversity & inclusion and is committed to creating a workplace that reflects the incredibly diverse customers, audiences and communities we serve.

Additional Information
**Life at Nine**

Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:

- Career development and quality training
- Up to 16 weeks paid primary carer’s parental leave
- Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym
- Discounts on products and services with corporate partners

**Our Commitment to Diversity and Inclusion**:
**Nine’s Workplace Condition of Entry**:

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