Digital Marketing Executive

2 weeks ago

North Sydney, Australia Coca-Cola Europacific Partners Full time

**NEVERFAIL SPRING WATER**

Neverfail Spring Water is a great Australian success story and is a part of the Coca-Cola Europacific Partners group servicing approximately 70,000+ customers. The business was created in 1987 by a Sydney based entrepreneur called Harry Hilliam and his family. They lived on the Hawkesbury River and had a natural spring water source on his property called Neverfail as it “never failed to produce water, no matter how dry it got".

Fast forward to today and Neverfail is Australia’s #1 spring water cooler business; it’s an untapped gem from both a profitability and sustainability perspective and has significant possibilities to expand in the future. In 2022, a new strategic vision was developed to lead Neverfail into its next chapter.

**THE ROLE**

The Digital Marketing function in Neverfail is responsible for developing and implementing effective digital marketing strategies to increase brand awareness, generate leads, and drive revenue growth across all functions of the company. Working in a fast-paced environment, this role will be responsible for identifying actionable digital insights & analysis to create opportunities to grow digital sales across Neverfail’s B2B and B2C platforms now and into the future as our reach expands.

There are two key elements to this role. Firstly, you will support the Brand Activation Manager to create and implement promotional campaigns to drive sales and Neverfail’s omnichannel presence. You will be responsible for ensuring that all digital content is optimised for search engines, social media, and other relevant platforms. You will also be providing insights and reports and analysing data to evaluate the effectiveness of our campaigns.

Additionally, you will work closely with the NBE eCommerce to manage the Digital Shelf, ensuring best practice with imagery, product descriptions and ratings & reviews.

Your passion for digital commerce platforms and understanding of digital industry trends are key requirements for this role.

**Key to your success will be exceptional delivery of the following**:
**Digital Marketing Campaigns**
- Monitor, analyse & optimise the performance of campaigns and make recommendations for improvement
- Develop and optimise digital content for search engines, social media, and other relevant platforms
- Create and manage reports on campaign performance and KPIs
- Conduct research on industry trends and best practices to identify opportunities for improvement

**Insight Development**
- Online shopper insights collation & sharing, inputting into briefs & strategy & planning sessions where required
- Support Sales team with relevant digital insights and playbooks to support new business and existing customer strategic initiatives.
- Develop a deep understanding of the online shopper & evaluate critical touchpoints on the shopper path to purchase
- Maintain & socialise monthly scorecard, providing regular insight across sales & media performance to drive optimisation & data-driven insights

**Support into Digital capability building**
- Support to build & report on business-wide & customer-specific KPIs (penetration) via dashboards (including pack-level)
- Work with Brand Activation Manager & NBE eCommerce CAMs to develop a Digi-PICOS for each channel
- Have a lens over all channels to gather insights for sharing; deliver a monthly newsletter encompassing all activation highlights, results & best practice
- Management of all team meetings, Quarterly team planning days & support the Sales and Marketing team to deliver eCommerce Community Sessions

**Health Safety and Wellbeing**
- Personal safety and the safety of others is critical. Compliance with safety instructions and company policies are expected.
- Proactively seek to improve health, safety and wellbeing within your remit.

**Personal Impact**
- Delivering Results: You take great pride in your digital understanding and look for ways to continually build on your knowledge to deliver results for the organisations you work for.
- Optimism: You look for ways to demonstrate your positive and inquisitive outlook.
- Confidence: You’re prepared to work with our community to build our Digital Commerce collective organisational capabilities.

**ABOUT YOU**:

- Bachelor's degree in business, marketing, or a related field (essential)
- 1-2 years of experience in digital marketing or a related field.
- Knowledge of SEO, SEM, PPC, and other digital marketing tactics.
- Proficient in Google Analytics, Google AdWords, and social media advertising platforms.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.

**THE BENEFITS**:

- Award-winning training and development that will set you up for future success - who knows where your CCEP career path will lead you?
- Free monthly product allowances to share with family and friends (including Coca-Cola, Mount Franklin, Monster

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