Brand Manager

7 days ago

Southbank, Australia Kraft Heinz Full time

Job Description

Due to an internal promotion, we have the opportunity for a self-driven FMCG marketer to take ownership of our iconic local brand Golden Circle. This role drives a range of activities such as strategy and brand development, NPD, and developing advertising and marketing campaigns.

Key Responsibilities:

  • Develop and implement advertising, POS, publicity and consumer promotion plans
  • Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
  • Develop and implement product and packaging updates
  • Assist in strategy development including one and three year plans
  • Monitor brand performance and develop consumer insights through research tools and reporting
  • Support annual budgeting, and quarterly forecasting
  • Communication and coordination across cross-functional teams including Sales, Operations and Management

This is a truly unique role where you will work on an iconic local brand, leveraging global resources and learnings.  You’ll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.

About you:

  • 2-3 years of FMCG brand marketing experience
  • Strong project management experience on NPD and creative/advertising
  • Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
  • Exceptional stakeholder management to lead cross-functional teams
  • Problem solver who can think outside the box, with resiliency to bounce back from set backs
  • Ability to operate in a fast-paced environment

About us:

  • Hybrid Working – Flexibility around when and where you work.
  • Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
  • Parental Leave – paid time off for both primary AND secondary caregivers.
  • Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
  • Great Place to Work certification in Australia.
  • In House Training Programs
  • Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.

#LI-DNI

Location(s)

Freshwater

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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