Assistant Brand Manager

1 week ago

Southbank, Victoria, Australia Signature Hospitality Group Full time

The TGI Fridays Assistant Brand manager focuses on the development and execution of national and local area marketing campaigns, events and partnerships in line with the Marketing Strategy.

The primary role of the Marketing function at TGI Fridays is to build brand equity, drive sales and increase profit.


TGI Fridays was built upon a legacy of great food, inventive drinks and big FUN; Fridays has become a favourite place for friends to CELEBRATE together and enjoy a casual dining experience.

TGI Fridays are the world's largest full-service casual dining restaurant chain, with over 900 restaurants, in 60 countries. TGI Fridays was established in New York in 1965, arriving in Australia in 1995. Since then, we have grown our brand to 20 locations across Australia, delivering our famous TGI Fridays experience with great American food, cocktails, and service

This full-time role is based in South Melbourne, calling for an upbeat personality with a passion for marketing that delivers results.

If you're a marketer who loves working with people, enjoys an entrepreneurial team culture team and is looking to take the next step in your career, then this role is for you

Why join the team?

  • Competitive remuneration package
  • Rapidly expanding business with opportunities to progress within the company
  • Opportunity to make a significant impact on an international brand.
  • A fun and energetic team environment
  • Celebrate our team through recognition, birthdays, team events, lunches and more
  • Training and development
  • Fully stocked kitchen with snacks and drinks
  • Discounts across TGI Fridays and Sporting Globe Bar & Grill

Key Responsibilities

  • Contribute to the development of the annual marketing plan
  • Develop and execute national marketing campaigns and local area marketing promotions, events, and community partnerships in line with the agreed marketing plan and budgets
  • Support execution of the strategic marketing plans for new restaurant openings and refurbs
  • Monitor campaign and menu launch effectiveness against agreed KPIs.
  • Support the completion of postcampaign analysis and make recommendations based on key learnings
  • Support Restaurant Managers and BDMs with marketing requests
  • Support the development of the local area marketing toolkit, budget allocation and reporting
  • Develop and execute social media content, scheduling and reporting
  • Manage key Influencer relationships, including outreach, scheduling, reimbursement and reporting
  • Maintain correct and uptodate content on TGI Fridays website, 3rd party delivery providers and booking platforms
  • Develop internal communications to inform the broader team on marketing campaigns and developments
  • Support national marketing budget reconciliation with accurate invoice tracking
  • Support refinement of TGI Friday's brand, delivering consistent visual language across all platforms
  • Promote best practices within the Marketing department and constantly look to improve processes and procedures

To be successful in this role, you will have:

  • Bachelor's degree in marketing or a related field
  • 3+ years of fulltime experience in marketing or brand management
  • Ability to build strong relationships
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities
  • A passion and commitment to producing great work

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