Campaign Strategy Specialist

3 days ago

Perth, Australia Synergy Full time

The time tojoin Synergy has never been more exciting because you’ll behelping us to deliver on our commitment towards becoming a net zerocarbon emission business by .

We areinvesting $3 billion in large-scale renewables development andcreating unlimited opportunities for our people to contribute tothe growth of innovative solutions in our operations as we invest.This is your chance to help us transform the energy industry andbuild a more sustainable future for Western Australia.

Synergy isproud to be Western Australia’s largest electricity generatorand energy retailer. We deliver secure electricity to homes andbusinesses throughout the Southwest Interconnected System (SWIS)from Coral Bay in the north, to Kalgoorlie in the east, and toEsperance in the south

Click RoleSummary:

The CampaignStrategy Specialist is a diverse and exciting opportunity in ourCustomer Business Unit based at our Perth CBD office.

The purposeof this role is to lead and develop end-to-end marketing campaignstrategies and associated activities for all customer segmentsacross all marketing channels (ATL, BTL, TTL). This role plays anessential part in aligning and driving key business performanceoutcomes in line with the Customer strategy and sets thecommunications pathway for execution within the team.

Keyresponsibilities of the role include :

Develop campaign strategy and activities for business and residential campaigns, generating quality sales leads and driving brand image to optimise revenue and performance for the business. Manage key stakeholder relationships and foster collaboration across the business to remain aligned in key messages to market and seek out additional touch points, working closely with the brand team to ensure distribution of messages across relevant channels. Drive relationships with Business Sales teams to maintain a thorough understanding of the business customer Segment strategy to deliver on commercial business objectives. Work closely with DER team to drive marketing strategy activities for growing ESM customer base. Manage key third-party delivery partners such as creative agencies and ATL media, to drive alignment across marketing activity and positive commercial outcomes.

Whatyou’ll bring:

A Tertiary qualification in Marketing or Communications. 5+ years’ marketing experience, with exposure to strategic planning, including ATL planning and integration. Adept communication skills, with the ability to influence and engage senior stakeholders. Robust relationship management skills to deliver campaign strategy.  Sound commercial and financial acumen in delivering campaign strategy.

Whatwe offer:

Working foran employer of choice also means you will enjoy:

Flexible work arrangements Professional Development Opportunities Purchased Annual Leave Best practice parental leave

Click EveryVoice Matters

Our employeeshave a choice to work for Synergy and it’s a choice werespect and value. In addition to our focus on creating a greenerfuture, Synergy is committed to its ‘people first’culture and providing an exceptional place to work where our peopleexperience a sense of belonging and have opportunities to learn andgrow.

We understandthat it is important for our workforce to reflect the diversity ofthe community in which we operate. We are proud to be recognised asan inclusive employer since by the Diversity Council ofAustralia.

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