Marketing Specialist
2 weeks ago
**Marketing Specialist**
- Highgate International College_
- Full-Time
**About Highgate International College (HIC)**
Highgate International College, a registered training organization located in Perth CBD, is currently seeking a Marketing Specialist to join our team. As a Marketing Specialist at Highgate, you will play a crucial role in developing and implementing effective marketing strategies to support our sales objectives and promote our programs.
**Key Responsibilities**:
- Create and implement marketing strategies to promote Highgate International College's programs and services. This includes conducting market research, identifying target audiences, and developing marketing campaigns.
- Coordinate the production of marketing materials such as artworks, brochures, banners, content writing and other promotional materials.
- Plan, execute, and monitor marketing campaigns to reach target markets, and increase brand awareness.
- Track, analyse, and report on the performance of marketing campaigns using relevant metrics and tools. Provide regular reports and insights to management, highlighting key performance indicators and areas for improvement.
- Stay informed about industry trends and consumer preferences. Conduct market research to identify opportunities and assess the effectiveness of marketing strategies.
- Build and maintain relationships with key stakeholders, including students, educational agents, industry partners, and relevant organizations.
- Contribute to the identification of potential target markets.
- Support business growth and development by preparing and executing marketing objectives, policies, and programs aligned with organizational goals.
- Collaborate with internal teams, including admissions, and student services, to align marketing efforts with institutional goals and ensure consistent messaging across all touchpoints.
- Provide valuable insights and recommendations on various marketing elements, such as product mix, pricing, advertising, and sales promotion, selling techniques, and distribution channels.
**Qualifications and Experience**:
- Bachelor’s degree in marketing or a related field (or equivalent experience).
- At least 2 years of experience.
- Excellent communication and interpersonal skills to effectively collaborate with stakeholders and education agents.
- Demonstrated ability to work under pressure, meet deadlines, and manage multiple projects simultaneously.
- Result-oriented mindset.
- Self-motivated
- Proficiency in graphic design tools: Canva or Adobe
- Strong writing skills.
- In-depth knowledge of digital marketing
Closing date: 30 Jul 2023
**Salary**: $54,549.31 - $80,000.00 per year
Schedule:
- 8 hour shift
Ability to commute/relocate:
- Perth, WA 6000: Reliably commute or planning to relocate before starting work (required)
Work Authorisation:
- Australia (preferred)
Work Location: In person
Application Deadline: 30/07/2023
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