Marketing Specialist

3 weeks ago

Perth, Australia The Agency Full time

The Agency Group (ASX: AU1) are seeking a highly motivated and results-oriented Marketing Specialist to join our team and contribute to the development and execution of campaigns that drive our objectives of all our companies including, The Agency, RightMove, Sell Lease Property, Mortgage & Finance Solutions Australia, and Landmark Settlements Australia. As a Marketing Specialist, you will play a pivotal role in various aspects of the marketing cycle, from research and planning to implementation and analysis. You will collaborate closely with the Marketing Manager WA, providing valuable insights and expertise to optimize our marketing strategies.

**About Us**
The Agency Group Aust Ltd, we are gearing up for rapid growth. As a result, we
are looking for a dynamic person who wants to be a part of this exciting new
venture which will see you involved in the coordination and presence in the
community and nationally. Backed by a publicly listed company with big goals
set in its sights, this is one of the most exciting things to happen in our
industry for decades. Recently awarded Top Large Office for REIWA The Agency
employs 180 real estate agents, along with another 20 through our other real
estate brand Sell Lease Property. As market leaders, we strive to be the best
and present a professional, stylish and stunning brand presence. We pride
ourselves on our team culture and are looking for the next vital member of our
team.

**About You**

Do you thrive on crafting strategic marketing campaigns that drive sales and build
lasting customer relationships? Are you a data enthusiast with a knack for
storytelling across various channels? If so, this Marketing Specialist role is
tailor-made for you

Campaign
- Conceptualizing and
executing data-driven campaigns aligned with sales objectives.
- Advising executives
on effective marketing strategies and target market outreach.
- Coordinating the
production of multi-channel campaigns, managing diverse teams, and staying on
budget.

Market
- Conduct thorough
market research to uncover emerging trends, competitive dynamics, and evolving
consumer preferences.
- Utilize advanced data
analytics and metric analysis to extract actionable insights into customer
behaviors and campaign performance.
- Translate research
findings into strategic recommendations, guiding informed decision-making and
informing the development of impactful campaign strategies.

Performance
- Monitor the
performance of marketing initiatives across all channels and touchpoints, using
data to identify areas for improvement and track progress towards goals.
- Recommend and implement
optimizations to website, content, campaigns, and the overall marketing
strategy for continuous improvement.
- Generate insightful
reports that translate data into actionable recommendations for stakeholders.

Website
- Conduct regular SEO
audits and implement strategies to improve website ranking and organic traffic.
- Develop engaging
website content that resonates with your target audience and guides them
towards conversion.
- Analyze user behavior
through web analytics tools to identify and address usability issues and
optimize conversion paths.
- Craft compelling
calls to action and optimize landing pages for maximum conversion rates.
- Personalize the
customer journey based on user data and preferences to create a frictionless
experience.

Content
- Craft compelling
messages and content that resonate with target audiences at each stage of the
journey.
- Coordinate the
production of advertising campaigns across various channels (print, digital,
TV, etc.) to increase brand awareness.
- Manage diverse teams,
including designers, copywriters, and media buyers.
- Ensure campaigns are
delivered within budget and time constraints.
- Select and implement
the most effective marketing channels throughout the funnel (SEO, PPC, social
audience behavior.

**Skills**:

- Bachelor's degree in
marketing, or related field.
- 2+ years of
experience in marketing, with a focus on campaign management and digital
marketing.
- Strong analytical
skills and proficiency in data analysis tools and techniques.
- Knowledge of SEO best
practices, website optimization, and digital analytics.
- Excellent
communication and collaboration skills, with the ability to work effectively in
a team environment.
- Detail-oriented with
strong organizational and project management abilities.
- Proficiency in marketing
automation platforms, CRM systems, and digital marketing tools.
- Creative thinking and
problem-solving skills, with a passion for innovation and continuous learning.

**We offer**:

- A dynamic and
rewarding work environment within a high-growth industry.
- The opportunity to
make a real impact on leading real estate brands.
- A collaborative and
supportive team culture.
- Competitive salary
and benefits package.

**Salary**: $75,000.00 - $90,000.00 per year

**Benefits**:

- Work from home

Schedule:

- 8 hour shift

Work Authorisation:

- Australia

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