Marketing Specialist

2 days ago

Mackay, Australia World Gym Mackay Full time

We are looking for a dedicated Marketing Specialist to drive the growth of our business.

In this full-time role, you play a pivotal role in developing and executing both digital and

traditional marketing strategies. Your leadership will be crucial in advancing our

membership growth and enhancing our brand presence.

KEY RESPONSIBILITIES:

  • Identify and analyze market trends, competitor activities, and market insights.
  • Planned, developed and implemented marketing strategies to support membership subscription, business growth, and overall organizational goals.
  • Define target audience segments and create tailored marketing campaigns for attraction and retention.
  • Lead digital marketing initiatives across the web, social media, email, and paid channels to drive membership acquisition, engagement, and retention.
  • Oversee the marketing budget, ensuring efficient allocation of resources and cost-effective execution of marketing plans.
  • Develop and manage the marketing and content calendar, ensuring adherence to budget and timelines.
  • Create engaging content for social media platforms, newsletters, and promotional materials.
  • Develop and promote special offers, packages, and events to drive membership growth and retention.
  • Leverage online marketing techniques to enhance brand visibility and engagement.
  • Coordinate local events and fitness challenges/programs to increase brand visibility and engagement.
  • Ensure cohesive and consistent brand messaging across all marketing activities.
  • Monitor and analyze campaign performance metrics to provide insights for improvement.
  • Stay updated on industry trends and best practices to innovate and adapt marketing strategies.

SKILLS AND EXPERIENCE:

  • A bachelor’s degree or higher qualification in a relevant field.
  • Minimum five years experience in a senior marketing position, with a strong track record of driving growth and brand success.
  • Extensive knowledge of social media platforms and audience engagement.
  • Exceptional communication skills and the ability to articulate ideas effectively.
  • A passion for sports/fitness and awareness of sector trends, along with a creative problem-solving mindset.

Why Join Us:

  • Opportunity to work with a leading global fitness brand.
  • Dynamic and supportive work environment.
  • Career development and growth opportunities.
  • Competitive salary and benefits package.

Join World Gym Mackay and play a vital role in driving our membership growth and

enhancing our brand presence. Apply now to be a part of our dedicated and passionate

team

To apply, please include a cover letter with your resume and direct all enquiries to

Email address: accounts@mackay.worldgym.com.au

Only successful candidates will be contacted.

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