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B2B Marketing Professional
2 months ago
About the Role
Bunnings Group, a leading retailer of home improvement and lifestyle products in Australia and New Zealand, is seeking an experienced Marketing Specialist to join its Marketing team.
The successful candidate will assist the Commercial Services Marketing Manager in delivering a program that aligns and supports the commercial strategy and delivers a broad range of marketing support for the Organisation's segment.
This includes producing B2B material to support a large sales team, campaign development, and implementation across a range of products and services both ATL and BTL.
The role requires the ability to write and lead advertising briefs, work with cross-functional teams, including agencies, to deliver a planned program of marketing activity against tight timeframes, and to close out campaigns with reporting and recommendations to Marketing and business stakeholders.
Key Responsibilities
- Maintain the AU/NZ marketing calendar with activity and events for the Organisation's segment that supports their growth across key strategic pillars in conjunction with the commercial planning team.
- Hold workshops with the Organisation's sales and marketing team to work through programs of activity and ensure alignment across different functions.
- Create effective B2B marketing collateral and sales enablement packs to ensure trans-Tasman Account Managers and Business Development Managers have all the material required to sell our offer to key customers across partners, suppliers, customers, and associations.
- Support as required the production of reports, presentations, and marketing materials.
- Collaborate with the digital team to ensure the website contains all material relevant to Organisation's customers.
- Assist the content team in developing and delivering relevant content strategies to drive engagement and build brand connection with key associations, suppliers, customers, and partners.
Requirements
- Three+ years' experience in marketing or a related business management role.
- Preferably B2B marketing, sales, or operational experience in Facilities Management, building or construction, or industry association.
- A degree in Marketing, Business Development, or relevant studies at Tertiary Level.
What We Offer
- A flexible and informal work environment which helps bring balance between work and home.
- Team discount at Bunnings Group, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.
- Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.
- 12 weeks paid parental leave, regardless of gender, annual flu vaccinations, and health checks.
- The opportunity to create a real difference in your local community and environment.
About Us
Bunnings Group believes a diverse team creates the best mix of perspectives which helps us innovate and make better decisions. We want our team to have diverse thinking, perspectives, backgrounds, and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.
A diverse and inclusive team makes everyone feel valued, respected, and connected at work. We're committed to creating a safe and supportive work environment for all team members regardless of age, disability, gender identity, sexual orientation, race, ethnicity, or background.
We're committed to ensuring everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey. Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you.
