B2B Marketing Specialist

6 days ago

Mackay Regional, Australia Bunnings Group Full time
About the Role

We are seeking an experienced B2B Marketing Specialist to join our Marketing team at Bunnings Group.

The successful candidate will assist the Commercial Services Marketing Manager in delivering a program that aligns and supports the commercial strategy and delivers a broad range of marketing support for the Organization segment.

This includes producing B2B material to support a large sales team, campaign development, and implementation across a range of products and services both ATL and BTL.

This is a critical role that executes aspects of the marketing program that strengthens the Bunnings Trade brand positioning to retain and grow our Organization customer base across Australia and New Zealand.

Key Responsibilities
  • Maintain the AU/NZ marketing calendar with activity and events for the Organization segment that supports their growth across key strategic pillars in conjunction with the commercial planning team.
  • Hold workshops with the Organization sales and marketing team to work through programs of activity and ensure alignment across different functions.
  • Create effective B2B marketing collateral and sales enablement packs to ensure trans-Tasman Account Managers and Business Development Managers have all the material required to sell our offer to key customers across partners, suppliers, customers, and associations.
  • Support as required the production of reports, presentations, and marketing materials.
  • Collaborate with the digital team to ensure the website contains all material relevant to Organization customers.
  • Assist the content team in developing and delivering relevant content strategies to drive engagement and build brand connection with key associations, suppliers, customers, and partners.
Requirements
  • Three+ years' experience in marketing or a related business management role.
  • Preferably B2B marketing, sales, or operational experience in Facilities Management, building or construction, or industry association.
  • A degree in Marketing, Business Development, or relevant studies at Tertiary Level.
About Us

Bunnings Group is committed to creating a diverse and inclusive team that represents the local communities we serve.

We believe a diverse team creates the best mix of perspectives, which helps us innovate and make better decisions.

We want our team to have diverse thinking, perspectives, backgrounds, and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.

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