Senior Brand Manager

1 month ago

Sydney, Australia The Iconic Full time

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations. 

Working at THE ICONIC means joining a diverse and dynamic community of over 1,000 people working towards our purpose “create a better way for people to shop”. This diversity is at the heart of everything we do and gives real meaning in creating a positive impact in the world, from our ethical sourcing and sustainability strategies to our community engagement and diversity.

The Brand team at THE ICONIC delivers disruptive brand and commercial campaigns, driving  growth and strengthening our exclusive position as Australia and NZ’s leading fashion and lifestyle destination. We collaborate with global brands and commercial partners on joint business objectives, delivering optimised commercial results by offering world class marketing expertise and media solutions.

We are currently on the search for a Senior Brand Manager - Own Brands to join our team.

Reporting to the Director of Brand & Media, and with the support of a Brand Manager, your primary focus will be collaborating closely with various internal departments, including marketing, technology, finance, and category management, to drive and execute impactful Own Brand sales campaigns, ensuring revenue generation and hitting business targets.

About the Role...

  • Lead the end to end marketing and project management of multiple Own Brands and relevant tier one Brand pillar campaigns . Comprising of Customer Strategy, budgeting, planning, execution, post campaign analysis.
  • Creation of more agile and efficient process/ documentation and ways of working that identify key gates and  stakeholder management along the journey, whilst minimising swirl. Relevant for partnership and GTM functions.
  • Ability to lead and inspire a team of cross functional marketing professionals, with guidance, inspiration and motivation to achieve shared brand goals.
  • Joint custodian of the brand development and delivery across all channel touch points.
  • Support in developing the brand marketing budget effectively, ensuring optimal allocation of resources to maximize ROI and achieve strategic objectives.
  • Work with the customer insights & analytics team to conduct market research and analysis to understand consumer trends, competitive landscape, and market opportunities, and use insights to inform brand strategy and decision-making.
  • Work with the partnerships team to identify and cultivate strategic partnerships, sponsorships, and collaborations that enhance brand visibility, credibility, and relevance.
  • Work with the PR team to proactively identify potential risks to the brand reputation and develop contingency plans to mitigate crises or reputational threats effectively.

Key Skills

  • Experience in leading a team of marketing professionals, providing guidance, direction, and motivation to achieve brand goals.
  • Marketing & Brand Manager experience
  • Management of budgets
  • Development and delivery of effective marketing campaigns and brand management
  • Strong stakeholder management skills 
  • Demonstrates progressive and personable leadership styles
  • Existing agency and business relationships
  • Strong project management skills
  • Challenges the status quo, a ‘go-getter’
  • Team player 
  • Growth mindset
  • Embraces and drives positive change across the department
  • Embodies THE ICONIC principles

Life at THE ICONIC

From our ways of working to our growth mindset and sustainable approach, we each add unique value and have an incredible amount of fun doing it People are our greatest asset and our ICONITE experience is designed to empower you to do your best work.

Here’s what to expect when you join THE ICONIC:

  • Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
  • The learning  collective. Get your knowledge fix with our learning days & hackathons 
  • Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year 
  • Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
  • Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
  • Wellbeing. Access to our discounted gym memberships and wellbeing programs
  • People  first. Access to our Employee Assistance Program for you and your family
  • Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
  • Furry friend. We are a dog friendly office for anyone who wants to bring their fur baby to work.
  • Refer a friend. Enjoy a $4,000 referral reward for successfully referring someone to THE ICONIC

We are committed to providing reasonable arrangements to all individuals participating in our application and interview process, and while performing job functions. If you require any accommodations or adjustments prior to the submission of your application or throughout your interview process, please contact our Talent Acquisition team directly: talent.attraction@theiconic.com.au

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