Social Media Manager

1 month ago

Sydney, Australia Siteminder Full time

At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together

What We Do…

We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.

We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.

And today, we’re the world’s leading open hotel commerce platform, supporting 44,500 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year.

About the Social Media Manager role...

The Social Media Manager will be responsible for delivering the dynamic global social media strategies for our SiteMinder and Little Hotelier brands, and elevating them to the next level. At this very exciting time for our ASX 200 business, this position will play a key part in driving awareness and advocacy of our two brands, among target audiences, through original content that is underpinned by what makes target users react to, share, engage with and recommend social content. We don’t merely publish to social channels; we think social-first, so we remain immersed in social and live our brands meaningfully through the socialsphere.

What you’ll do…

  • Manage all organic activity on the SiteMinder and Little Hotelier social platforms (LinkedIn, Facebook, Instagram, YouTube and X)

  • Manage the SiteMinder and Little Hotelier social calendars, ensuring frequency and balance, with the goal of strengthening our brands within key markets

  • Respond to all incoming messages and commentary on our social channels, and work closely with senior internal stakeholders globally to manage issues requiring escalation

  • Produce fresh and engaging social content that brings our brand personalities to life, profiles our people and culture, adheres to our tone of voice guidelines, and drives engagement, reach and growth

  • Engage with our global customer and industry community online

  • Produce design briefs or collaborate with our Studio Team to create or enhance all visual content

  • Produce localisation briefs to localise relevant targeted content

  • Identify and collaborate with micro influencers to accelerate key results

  • Drive a social-first culture within SiteMinder and support the upskilling of team members

  • Produce detailed monthly reporting on all agreed KPIs, and constantly look at ways to accelerate or optimise results

What you have…

  • Experience in social media management and social media content creation, ideally gained from within a B2B client environment

  • A social-native with a strong understanding of organic and paid social media, including platforms, targeting approaches and the latest best practices

  • Superior ability to write fresh, succinct, engaging social copy while incorporating brand personality, tone of voice and key brand messaging to target any type of audience

  • Creative flair to produce design briefs that produce visually-striking content

  • Ability to turn detailed, complex, technical jargon into consumable, meaningful and engaging copy

  • Sound understanding of how organic social media contributes business value

  • Experience with social media management tools, and establishing scalable internal processes for publishing and responding to social media activity

  • Analytically-minded when it comes to insights from social media metrics and the ability to optimise

  • Ability to develop strong rapport with key stakeholders, including members of a global senior leadership team

  • Passionate about social media with a positive attitude and keenness to learn

  • Deadline-driven and organised, with an ability to manage multiple priorities at any given time and deliver on tight response times

  • Work well under pressure and adapt to changing priorities in a fast-paced, dynamic environment

Our Perks & Benefits…

- Equity packages for you to be a part of the SiteMinder journey 

- Hybrid working model (in-office & from home)

- Mental health and well-being initiatives

- Generous parental (including secondary) leave policy

- Paid birthday, study and volunteering leave every year

- Sponsored social clubs, team events, and celebrations

- Employee Resource Groups (ERG) to help you connect and get involved 

- Investment in your personal growth offering training for your advancement

Does this job sound like you? If yes, we'd love for you to be part of our team Please send a copy of your resume and our Talent Acquisition team will be in touch.

When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.

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