Tour Marketing Coordinator

4 weeks ago

Collingwood, Australia Live Nation Australasia Pty Ltd Full time

Job Summary:

About us:

Live Nation is the world’s largest producer of live entertainment, annually producing over 40,000 shows and 100+ festivals and selling 500 million tickets per year, made possible by our 44,000 employees worldwide. We are looking for a passionate and motivated Marketing Manager, an integral member of the Live Nation Marketing team based in Australia, in either our Sydney or Melbourne office. Reporting into the Tour Marketing Director, the Tour Marketing Manager will play an integral role within the Marketing team to drive awareness and ticket sales of our Australian and New Zealand touring business.

The role:

This is a 6-month fixed-term maternity leave contract.

We welcome applicants for either our Sydney or Melbourne offices.

At Live Nation, the role of the marketing team is to be the fan experts, to focus on informing fans of our great live events with both global and local artists. Across everything we do we aim to engage fans in new and niche locations – and with a data led, creative approach. We live by the mantra: by fans for the fans – we’re all live entertainment lovers who strive to deliver the best for our clients, brand partners and for the fans. 

Working across all facets of marketing within the business, the will ultimately play a key role in developing integrated marketing campaigns, working with internal (promoters, touring and ticketing teams, digital team, partnerships team etc.) and external stakeholders (media agency, media outlets, industry, publicists, comedy festival representatives), with the overall aim of executing best in class marketing campaigns and fan experiences for Live Nation tours, artists and brands to drive ticket sales for the business and brand awareness for Live Nation. In this particular role, you will work as part of the broader Live Nation Tour Marketing team to support delivery of Live Nation tour campaigns across Australia and New Zealand.

You will be highly organised, a great relationship manager, a team player, adaptable, have a confident manner and work well under pressure. A level of understanding of the entertainment industry as well as digital and traditional marketing channels will be beneficial, to help you support the team in introducing innovative marketing methods. You will have proven experience delivering results both within and outside of an organisation.

Behavioural Skills/Competencies

Marketing Expert

We work in a dynamic environment with a high degree of ambiguity. A successful candidate must be able to quickly identify problems, develop meaningful solutions, and drive work forward with the support of other teams. You live and breathe marketing, always on top of new and exciting developments to drive our marketing to new heights.

Builder, not a Caretaker

We are creating new capabilities for Live Nation and may not have all of the systems, tools and people in place. Be comfortable with that level of ambiguity and thrive on the challenge of driving your marketing strategy forward while building underlying capabilities.

Creative Thinker

The role is not just about managing within predefined bounds; it’s also about thinking outside of the box and introducing novel solutions. We value innovation and want someone who is constantly thinking about “what’s next” and challenging the status quo.

Fan-Obsessed

Place the fan at the centre of our plans and programs, even though we have many constituents to serve. You will become one of several experts on the fan at Live Nation and understand the implications for creative, marketing, and other functions.

Sprinter and Marathon Runner

We are lean and move fast with a start-up mentality. However, we aim to build long-term, sustainable approaches to limit rework and obsolescence and to give our partners the confidence we can stick to long-terms strategies and roadmaps.

Cross-functional team player

We value transparency and helping one another. Communication and collaboration across the entire organisation and developing an engaged team will lead to greater individual success.

Key Responsibilities

Campaign Support, Planning & Management for Live Nation Tour Marketing

Have a base-level understanding of the marketing landscape and ideally, the entertainment marketing landscape. Support development of marketing campaigns, leveraging Live Nation’s network of marketing channels, local relationships, integrate sponsor/partnership opportunities, media partnerships and media buying agencies. Support senior team members in the development of marketing creative including creating content with external designers for distribution across paid, Live Nation and comedian channels. Support the process of best-in-class marketing output for tours including fan/artist insight presentations (with digital/data team), marketing strategy document and post campaign analysis documents. Liaise with external stakeholders contracted for tours, or where required, handle all publicity tasks for tours to ensure varied and wide media coverage.

Media Planning

Have a good level understanding of the Australian and New Zealand media landscape with the ability to develop relationships with key media outlets. Brief our media and creative agencies to develop a robust media plan that delivers on our KPI’s and ticket sales for the tour, constantly optimising for best-in-class output and delivery. Support integration of the paid media strategy with our owned and earned strategy for a fully integrated plan that gains maximum reach and engagement.

Marketing Performance & Insights

Monitor, analyse, evaluate, and report on campaign marketing performance, customer behaviour, market trends and competitor activity to identify market opportunities, generate creative ideas, and keep the business and our clients informed. Serve as a champion for the fan/consumer, working with our digital and data team to advocate for initiatives that grow our understanding of the fans and ensure fan insights are properly leveraged across marketing and other functions. Be the fan expert for each and every tour, ensuring full understanding of who the ticket buyer is and ensure each campaign delivers to that demographic. 

Budget Management

Manage small to medium marketing budgets across multiple events and suppliers. Optimise budgets as required for maximum marketing return. Develop strategic partners and leverage ticketing and venue agents to deliver marketing value in addition to marketing budget.

What do we offer?

Ticket perks to our events Flexible working environment Health & wellbeing activities and programs, including free counselling Investment in your personal career development and training To be part of an innovative and exciting business

Sound like the role for you? To apply, please click on the apply link and submit your resume and a cover letter telling us a little more about yourself

Equal Opportunities:  We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

#LNAPAC #LI-KH3

  • Tour Marketing Coordinator

    2 weeks ago

    Collingwood, Australia Bohm Presents Full time

    Bohm Presents BOHM PRESENTS is looking for a Marketing Coordinator, who will be responsible for multiple tasks that drive the success of marketing efforts of our national comedy tours. - Front row to entertainment: The opportunity to attend live comedy shows, interact with comedians, and immerse yourself in the world of laughter and entertainment. -...

  • Digital Marketing and Product Coordinator

    4 weeks ago

    Collingwood, Australia Live Nation Australasia Pty Ltd Full time

    Job Summary: About us: Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family...

  • Digital Marketing and Product Coordinator

    1 week ago

    Collingwood, Australia Live Nation Australasia Pty Ltd Full time

    Job Summary: About us: Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family...

  • Marketing Coordinator

    2 months ago

    Collingwood, Australia Lloyd Connect Full time

    Exp w/ Salesforce Marketing Cloud & strong written comm skills are essent. - 2 days a wk temp role for 3 mths, work the days you want. Collingwood location. - Support incredible non-profit focused on food education for children. - Experience with **Salesforce **Marketing Cloud** and strong written communication skills are essential. - 2 days a week temp role...

  • Digital Marketing Coordinator

    2 months ago

    Collingwood, Australia GJK Facility Services Full time

    **Introduction**: BETTER EXPERIENCES, BETTER OUTCOMES It's an exciting time to be joining GJK Facility Services - we have grown significantly over recent years and are transforming for future growth and opportunities to help our customers and people. We are a leading provider of facility services, committed to provider better experiences and better...

  • Marketing and Graphic Design Coordinator

    7 days ago

    Collingwood, Australia Gewürzhaus Full time

    We are seeking an experienced and talented Marketing & Graphic Design Coordinator with a deep love for food and brand to support the delivery of our marketing campaigns and promotions at Gewürzhaus. The Marketing & Graphic Design Coordinator is a hybrid role covering graphic design, eCommerce and general marketing support. You will be responsible for...

  • Ticketing Coordinator

    4 days ago

    Collingwood, Australia Live Nation Australasia Pty Ltd Full time

    Job Summary: Live Nation is the world’s leading provider of live entertainment, promoting more than 40,000 shows annually for over 5,000 artists across 46 countries. Across Australia and New Zealand, we deliver the best all-round entertainment offering, with international headline concert tours, intimate boutique music events, family entertainment,...

  • Live and Local Program Coordinator

    4 days ago

    Collingwood, Australia Apra Amcos Full time

    We are seeking a results The program coordinator supports consistent regulation and strategic policy development for live music across the local government sector and will work with local stakeholders to demonstrate a sustainable long-term model for growth of live music activity in grassroots communities. Reporting into the Live and Local Manager, Live...

  • Marketing Automation Specialist

    5 days ago

    Collingwood, Australia Live Nation Australasia Pty Ltd Full time

    Job Summary: As a Marketing Automation Specialist, you will harness your expertise in Marketing Automation platforms, including Fan Journeys, Automation, and Personalization, to deliver digital solutions that utilise various channels such as email, push notifications, SMS, and in-app messages.  Your responsibilities: Martech Strategy:  Support the...

  • Live and Local Program Coordinator – 12 month Fixed Term

    2 months ago

    Collingwood, Australia APRA AMCOS Full time

    We are seeking a results- focused and innovative program coordinator to support the Live and Local program.  The role is full time but would consider part time for candidates with the right skills and experience. The program coordinator supports consistent regulation and strategic policy development for live music across the local government sector and...

  • Marketing & Administration Assistant

    2 months ago

    Collingwood, Australia Bayside Group Full time

    **Location**: Collingwood - Victoria **WorkType**: Contractor **Salary**: 0 - 0 **Marketing & Administration Assistant**: - Luxury automotive brand - 3-month contract - Immediate start A luxury automotive brand with a great immediate opportunity for a 3-month Temporary Marketing & Administration Assistant to join their existing team. In this role, you...

  • Sales and Trade Marketing Manager

    3 weeks ago

    Collingwood, Australia Schwartz Publishing Full time

    4 days or full-time (negotiable) Collingwood, Victoria; with the option to be based interstate Start Date: March 2023 Share link Black Inc. Black Inc. is an award-winning independent Australian book publisher of quality non-fiction, fiction and poetry. Essential duties and responsibilities: - Foster and maintain excellent relationships with key...

  • Marketing & Digital Specialist

    1 week ago

    Collingwood, Australia Starbucks Full time

    A new opportunity for an experienced marketing specialist to join us at Starbucks Australia! **Life at Starbucks Australia** Starbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve recently moved into our brand-new office in Collingwood, with expansive end-of-trip facilities (all shower...

  • Marketing & Digital Specialist

    1 week ago

    Collingwood, Australia Starbucks Full time

    Job DescriptionA new opportunity for an experienced marketing specialist to join us at Starbucks Australia!Life at Starbucks AustraliaStarbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve recently moved into our brand-new office in Collingwood, with expansive end-of-trip facilities (all shower...

  • Freight Coordinator

    7 days ago

    Collingwood, Australia Veritas Recruitment Pty Ltd Full time

    **Work Type**: - Permanent - Full Time**Work Mode**: - On-site**Industry**: - Logistics Distribution & Supply Chain**Location**: - Collingwood - Victoria**Salary**: $75,000.00 - $75,000.00 Yearly **Reference**: - BH-26058**ABOUT THE COMPANY** An Australian-owned importer who is a market leader in their trade. Our client works on a national profile with...

  • Recruitment Coordinator

    5 days ago

    Collingwood, Australia GJK Facility Services Full time

    **Introduction**: BETTER EXPERIENCES, BETTER OUTCOMES It's an exciting time to be joining GJK Facility Services - we have grown significantly over recent years and are transforming for future growth and opportunities to help our customers and people. We are a leading provider of facility services, committed to provider better experiences and better...

  • Event Coordinator

    4 days ago

    Collingwood, Australia Djirra Full time

    Part-time, Fixed Term - Generous SCHCADS Award salary on offer - SCHCADS Level 5, Pay Point 1 $93,858.96 - Convenient inner-city location - Join a passionate, dedicated and committed team at Djirra that are making a difference **About the Organisation** Djirra is an Aboriginal Community Controlled Organisation with over 20 years’ experience accompanying...

  • Marketing & Digital Specialist Full-time

    6 days ago

    Collingwood, Australia Starbucks Full time

    Job DescriptionA new opportunity for an experienced marketing specialist to join us at Starbucks Australia!Life at Starbucks AustraliaStarbucks Australia is proudly Australian owned and operated. We are a small company with large growth plans. We’ve recently moved into our brand-new office in Collingwood, with expansive end-of-trip facilities (all shower...

  • Pr and Community Coordinator

    7 days ago

    Collingwood, Australia Bellroy - Bellroy Full time

    Bellroy - Bellroy We're on the hunt for a natural people person with strong organisational skills who can help shepherd our community and PR outreach programs. That includes ambassadors, content creators, field testers, press contacts and brand partners. Bellroy exists to inspire better ways to carry, use business as a force for good, and help the world...

  • Event Coordinator

    3 days ago

    Collingwood, Australia Djirra Full time

    Part-time, Fixed Term Generous SCHCADS Award salary on offer - SCHCADS Level 5, Pay Point 1 $93,858.96 Convenient inner-city location Join a passionate, dedicated and committed team at Djirra that are making a difference About the OrganisationDjirra is an Aboriginal Community Controlled Organisation with over 20 years’ experience accompanying Aboriginal...