Marketing Manager- Subscriptions

3 weeks ago

Potts Point, Australia Woolworths Full time

  • 12 month FTC

  • Opportunity to elevate your career 

  • Hybrid Flexible Environment

The Opportunity

As a Marketing Manager in the Subscriptions team, you'll develop data-driven customer lifecycle campaigns across various channels that fuel acquisition, engagement, retention and long-term loyalty. You'll leverage your expertise to craft targeted strategies and optimise performance across the entire subscriber lifecycle for our two subscription propositions Everyday Extra and Delivery Unlimited.

As part of the growing Subscriptions team within WooliesX, you will be responsible for delivering campaigns and initiatives to drive new customer acquisition and retention within our Everyday Rewards base. You will be joining a team in a fast paced environment where you are encouraged to innovate and push the boundaries to deliver best in class outcomes. You’re customer obsessed, insights driven and highly analytical with experience in new customer acquisition and subscriptions.

We Are WooliesX

Asa business which is part of one of Australia's largest retailers, WooliesX aims to bring the best of Woolworths Group to our customers.

We'rean innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

What You'll Experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team

What you'll do

  • Deliver omnichannel marketing campaigns focused on customer acquisition, including owned channels, offline media, digital & social advertising and SEO/SEM
  • Analyse campaign performance metrics to identify opportunities for optimisation and improvement, ensuring campaigns meet or exceed targets for customer acquisition and retention
  • Collaborate with internal teams and creative agency to develop compelling marketing collateral and messaging that resonates with target audiences and drives engagement.
  • Monitor market trends, competitive landscape and customer insights to inform marketing strategies and identify opportunities for innovation and differentiation.
  • Present campaign plans, performance metrics, and recommendations to key stakeholders for alignment and endorsement

What you'll bring

  • 5+ years experience in customer lifecycle Marketing or data driven Marketing roles, subscriptions experience highly regarded
  • Proven track record of executing successful data-led marketing campaigns that drive customer acquisition and retention  
  • Strong analytical skills with the ability to interpret data, draw insights and make data-driven decisions.

  • Proven experience in developing Test & Learn frameworks and optimisation programs

  • Creative thinker with the ability to develop innovative marketing strategies and campaigns.

  • Exceptional relationship-building capabilities, with an ability to influence and manage multi-stakeholders 

What you'll experience

  • Aglobal business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

  • Strong mentorship and development; opportunity to collaborate with some of the brightest and best minds in Australia

  • A progressive and flexible WFH policy that gives you more control over your work, life and wellbeing.

  • Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families. 

  • Get your Woolies worth through team member benefits across all of our brands

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI #work180.
 
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

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