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Consumer Journalist
1 month ago
Company Description
2023 is an exciting year to join the Drive team, a business wholly owned by Australia’s largest media organisation, Nine Entertainment with extensive reach across all media channels including TV, digital, social, print and radio.
The Drive vision is to create the future of Automotive in Australia. This is delivered via our simple, all-encompassing three C’s strategy – Commerce, Comparison and Commentary. Commentary covers the deep knowledge, editorial authority and advice Drive provides for consumers. We are industry leaders in this space. Our team of motoring experts review and drive every car in the Australian market and understand the needs of consumers and brands more than anyone.
Comparison is a growth area where we bring together industry data and expert recommendations to further help consumers compare cars based on their preferences, spec v spec, side by side. And lastly Commerce, our most exciting growth opportunity. Here is where we can help close the research loop and connect consumers directly to the cars they are able to buy now, via our Drive Dealer network.
Having full service automotive capability under one roof will differentiate Drive amongst its competitors in the future. We are a driven and forward-thinking team who love the automotive industry.
Culturally, we strive to inject equal doses of creativity, smart knowledge, and fun into everything we touch.
Job Description
We are seeking a passionate and knowledgeable Consumer Journalist to join our team.
As a Journalist for Drive you will be responsible for researching, writing and presenting engaging content related to the automotive industry.
Reporting to the Consumer Editor, your focus will be on writing and creating articles and videos across a wide range of topics, including trends, buying and selling cars, technology advancements, features, opinion, and industry events. You will have the opportunity to interview experts, provide insightful analysis to our audience and also test drive cars from time to time. Finally, you will be a proven self-starter with the ability to deliver clean copy to brief and deadline.
Day to day you will:
Stay up to date with the latest developments and trends at the intersection of automotive and cultural interest. Contribute creative story ideas and pitch them to the editorial leadership team. Implement SEO strategies to shape stories/headlines, maximising organic traffic via high visibility stories. Write high-quality content that is accurate, engaging, and tailored to our target audience. Script and present video performances that are engaging and accurate. Adhere to strict publishing deadlines in a timely and organised manner. Collaborate with editors, photographers, and videographers to enhance the visual appeal and multimedia aspects of your content. Develop engaging social media assets for the purposes of promoting your content via Drive socials. Engage with our audience, responding to comments and questions related to your articles. Monitor and analyse the performance of your articles providing insights and suggestions for content improvement. Ensure all work complies with the legal and ethical regulations that apply to journalism.
Qualifications
Full driver’s licence. Bachelor’s degree in journalism, or a related field. Minimum two years’ experience in journalism. Strong understanding of SEO best practices to generate content ideas and the willingness to learn and implement them. Excellent research and fact-checking skills, with the ability to gather information from reliable sources. Strong writing and communication skills with a focus on grammar, spelling, and punctuation. Ability to adapt writing style to different formats and audiences. Familiarity with content management systems (CMS). Strong organisational skills and the ability to manage multiple tasks simultaneously. Effective interpersonal and communication skills, with a willingness to learn from senior team members. Flexibility to adapt to changing priorities and work collaboratively in a fast-paced environment.
Additional Information
Life at Nine
Nine is a people business. Being part of the team means you’ll be in a culture that promotes creativity and innovation, diversity and inclusion, is open to feedback, rewards impact and ensures everyone is heard. Importantly, you'll receive the following:
Career development and quality training Up to 16 weeks paid primary carer’s parental leave Discounts on lifestyle, entertainment, and leisure memberships, including health insurance, dental and gym Discounts on products and services with corporate partnersOur Commitment to Diversity and Inclusion
At Nine, we are committed to fostering a workforce that embraces all aspects of diversity and inclusion and where practices are equitable to ensure our people experience a sense of belonging. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best. Should you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, nationalities, backgrounds and cultures.
Disclaimer: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.
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