Client Marketing Manager

1 month ago

Sydney, Australia Purchasing Power Full time

Work at Purchasing Power

Position :Client Marketing Manager

Location: Atlanta/Hybrid Work Model

Who Are We: Purchasing Power (corp.purchasingpower.com)

We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.

The Opportunity: The Client Marketing Manager willbe responsible for driving demand generating functions including Client Marketing programs, Onboarding Campaigns (On-site and off-site), Activation flow enhancement and segmentation. The role involves crafting strategic marketing plans to drive new client acquisition, optimize client events, and boost awareness, all within a dynamic B2B2C environment.

What You Will Do:

Develop, implement, oversee strategic marketing plans for new client acquisition to achieve aggressive growth targets for Affiliate and Public Sector accounts Reimagine and optimize client events, including anniversary events, benefit fairs, and new client launch events Drive awareness and demand generation for Affiliate & Public Sector program registrants and demand generation via marketing efforts; manage new client launches, communication deliverables, special programs, etc Partner with account managers to understand audience opportunities and roadblocks by serving as their marketing partner to drive growth within their businesses Evaluate, align and partner with the Brand Marketing and Creative departments to ensure marketing materials encompass message and brand consistency across the customer journey Develop a multi-channel marketing campaign strategy that is designed to reach target audiences by using a variety of tactics such as digital marketing, email, direct mail, and event marketing; partner with marketing team colleagues to orchestrate the integration as needed Implement testing plans to optimize campaign performance and spending, identifying opportunities and adapting approaches based on results Identify opportunities, test investments, and adapt approaches based on results Lead tracking and reporting of Affiliate and Public Sector Registration and FTB (First-Time Buyers) campaigns and metrics Engage in data-driven decision making that leads to actionable campaigns and programs Serve as the communication liaison between marketing department colleagues, sales/account management, cross-functional teams and external business partners Participate in client and partner meetings with account managers to define strategy and communications plan and review campaign results

The Experience You Will Bring:

Bachelor’s degree in marketing or related field 5+ years of experience in the multi-channel marketing field 3+ years of ecommerce and/or retail experience Proficiency in Microsoft Office (Outlook, Excel, Word & Power Point) Familiarity with Asana, Salesforce or comparable CRM systems Experience working with cross-functional teams and external agencies Proven ability to create and execute innovative and comprehensive programs and campaigns Excellent oral, presentation and written communication skills and problem solving abilities Detail oriented with strong organizational and project management skills and the ability to juggle multiple initiatives at once

Preferred Qualifications:

Experience in B2B2C marketing

  Your Well Being:

Hybrid work model (Onsite/Offsite) Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D 401k Retirement Plan Flexible PTO Career Development Employee Purchase Program

What We Stand For:

We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence. We hold ourselves accountable and expect it of each other. We attack problems with a positive “can do” attitude. We do what we say we’ll do. We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here. We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage. We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?

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