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Creative Strategist

1 month ago

Sydney, Australia EMPRESS Full time

This is a remote position.

About Us

Empress was established in 2019 with a mission to create a new standard in shoe design. With each creation combining beauty and comfort through high-quality materials and expert craftsmanship.


Role

As a Creative Strategist your goal is to create high-performing creatives for our Facebook/Instagram ads. Serving as the central link among our creatives, overseeing the process from ideation to post-production.


APPLY HERE:



Responsibilities:

  • Brainstorming ads, ad angles and hook variations.
  • Generate unique and effective advertising concepts using direct response copywriting.
  • Provide briefs for production team to shoot content
  • Provide briefs for post-production team to edit ads
  • Develop creative strategy for our social media ads.
  • Keeping a pulse on the industry to find out what’s working (and not working) for others, ad policy updates etc. Use this alongside your own ideation to inspire creative concepts.


APPLY HERE:



Only those who complete the application form will be given consideration for the position.



Requirements


What we’re looking for

  • You understand paid media and the types of content that convert
  • You enjoy brainstorming ad angles and concepts, then bringing them to life
  • Deep understanding of consumer psychology and customer mindsets.
  • You’re open minded and willing to learn


Experience:

  • 2+ years in writing direct response ads or emails.
  • Experience in video editing, including ideation, storyboarding, and editing.
  • Experience as a content creator with demonstrated ability to engage audiences.