Field Marketing, Senior Specialist

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees who make the world better every day, we know we have something special.
Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.
And if that's you we would love to have you join us
Job DescriptionRockwell Automation is hiring
We are looking for a Senior Field Marketing Specialist, South Pacific (SP) to be based in our Melbourne or Sydney office.
You will play a crucial role in SP's marketing team to accelerate growth.
You are responsible to create quality field marketing programmes and activities with a solid focus on ROI according to SP strategic priorities.
You will report to Senior Manager, Brand and Field Marketing, Asia Pacific.Your Responsibilities:Support development and build the annual marketing plan which supports the strategic growth priorities for the region in partnership with, Sales and Department management teams driving solid focus on Return on investment, strengthening Rockwell Automation brand, and accelerating customer decision making/buying process.Ensure and lead a digital first mindset in all tactics.Define event and campaign Key Performance Indicators (KPIs) with Sales, and ensure these goals are metMonitor implementation of the marketing plan and ensure adherence to budget.
Perform ROI analysis on campaigns and events.
Manage the lead to revenue process.Define and work on Public Relations (PR) and social media activities for thought leadership promotion in the region aligned with Asia Pacific and Global brand guidelines and corporate main messages.Build relationships with regional distributor and channel partners to leverage, create demand creation programs to lead business amplification.Partner with Asia Pacific, Global and local teams to bring campaigns to life and be involved in main programs for Asia Pacific marketing team as defined.Create alignment and consistency of brand messaging through all programs channels and media.Build relationships with customers, partners, 3rd party agencies and media to identify opportunities for driving brand awareness and lead generation.Support and mentor SPR Field Marketing team.The Essentials - You Will Have:Bachelor's Degree in Marketing / Business Management or equivalent.6 + years of experience in marketing.Experience with PR, digital and social marketing programs, marketing tools and systems.Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics.Solid business and financial experience to develop and support marketing plan observing budget.
Experienced budget management skills.Prior experience in B2B, technology or software marketing preferred.The Preferred - You Might Also Have:Business partnering capability to get understanding of sales organization on marketing plan.Advanced planning and organization capabilities for timely execution of priorities.Strong collaboration, influencing and negotiations skills.Navigate and resolve complex situations involving multiple partners.Detail oriented, Independent creative and resourceful.Balance between providing strategic oversight and hands-on execution.What We Offer:Our benefits package includes ...Comprehensive mindfulness programs with a premium membership to CalmVolunteer Paid Time off available after 6 months of employment for eligible employees.Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.Employee Assistance ProgramPersonalized wellbeing programs through our OnTrack programOn-demand digital course library for professional development... and other local benefits
#LI-Hybrid or #LI-DB2Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.