Field Marketing Specialist, Sport

4 weeks ago


Melbourne, Victoria, Australia Red Bull Full time

Join to apply for the Field Marketing Specialist, Sport role at Red Bull

Join to apply for the Field Marketing Specialist, Sport role at Red Bull

Get AI-powered advice on this job and more exclusive features.

The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their state in line with the global and national strategies and priorities, they will support in executing the sports strategy, planning and delivery of world class events and initiatives. They establish local field networks, encompassing scene experts and opinion leaders across both online platforms and in person. With a core focus on the sports playgrounds within the state (core sports, motorsports, team sports & fitness) the FMS plays a crucial role in creating and implementing marketing initiatives that drive credibility and connection in these scenes.

While their expertise lies in sports, they also support the broader marketing & sales mix, working in a cross-functional team environment often. The role is dynamic and active, FMS is consistently engaged 'in the field' rather than confined to an office environment & encouraged to use initiatives to find opportunities and solve business challenges.

All the responsibilities we'll trust you with:

DEVELOP A SPORTS STRATEGY FOR THE STATE

Support the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and improving product understanding and trust within sporting fields most relevant to VIC TAS region. Develop and lead high-impact marketing programs tailored to state needs, ensuring alignment with national brand strategies while maintaining a focus on measurable results. Serve as a senior cross-functional collaborator, effectively aligning internal and external stakeholders with organisational objectives and field priorities. Analyse market trends and consumer behaviours to proactively adjust strategies ensuring relevance across key consumption occasions and moments of need. Demonstrate strong commercial insight to ensure marketing initiatives contribute to increased can sales.

EXECUTE WITH EXCELLENCE

Identify the right focus playgrounds which includes key third-party events, scenes, and marketing opportunities in line with Red Bull brand values. Support in developing strong Sports & Fitness Occasion plans within the state, working closely with national campaigns where relevant. Identify and manage key creators, athletes, teams, opinion leaders & influencers within each playground, developing strong relationships to unlock mutual benefits. Lead the planning and execution of national and regional Red Bull-owned events, ensuring excellence in delivery and alignment with brand values. Work cross-functionally within project teams and sometimes lead projects which deliver results, show impact across our sales & marketing mix and engage our consumers with the brand and product.

MARKETING INNOVATION

Spearhead the development and execution of groundbreaking local initiatives with sports & fitness that amplify global and national campaigns. Utilise expertise to harness local insights and digital trends, creating multi-channel marketing strategies that integrate social media, technology, and consumer behaviour insights. Lead and execute ideation workshops with the student marketing team & opinion leaders to generate field-oriented ideas and develop new concepts that fit our brand. Act as a thought leader within the marketing team, leveraging deep knowledge of the region's consumer landscape to identify untapped opportunities.

MARKETING OPERATIONS

Collaborate with legal and compliance teams to negotiate favourable terms and ensure agreements are executed with precision, safeguarding brand reputation and operational excellence. Optimise resource allocation to ensure maximum impact of field marketing initiatives. Lead by example with maintaining branded tools and their management, for achieving premium appearance and effective tool management. Collaborate with National team by activating our brand in the right way, complete necessary reporting on time and ensure sustainability sits at the heart of all we do.

Your areas of knowledge and expertise that matter most for this role:

  • A university degree in Marketing, Business, Events, or at least 5 years of relevant work experience
  • Mid-level marketing experience, and a network, within sport and active lifestyle in Victoria/Tasmania
  • Strong people, networking & collaboration skillset, along with a passion for local sport culture
  • Experience in planning, managing and executing events

You warrant that:

You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.

You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).

All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesFood and Beverage Services

Referrals increase your chances of interviewing at Red Bull by 2x

Sign in to set job alerts for "Field Marketing Specialist" roles.

Melbourne, Victoria, Australia 2 months ago

Senior Marketing Manager - Wilson ( 12 month contract)

Moorabbin, Victoria, Australia A$130,000.00-A$140,000.00 6 days ago

Abbotsford, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 2 weeks ago

Brand Manager / Marketing Specialist (Beauty)

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 4 days ago

Southbank, Victoria, Australia 4 days ago

Southbank, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 3 days ago

Melbourne, Victoria, Australia 3 days ago

Melbourne, Victoria, Australia 1 week ago

Field & Partner Marketing Manager, ANZ- Remote

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 2 days ago

Melbourne, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 6 days ago

Field Marketing, Marketing Coordinator - ANZ

Melbourne, Victoria, Australia 3 days ago

Footscray, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 3 weeks ago

Melbourne, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 3 days ago

South Yarra, Victoria, Australia 1 month ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 5 days ago

Melbourne, Victoria, Australia 2 months ago

Thornbury, Victoria, Australia 1 month ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 3 weeks ago

Marketing Manager - Euky Bear, Vicks, Braun

Oakleigh South, Victoria, Australia 1 week ago

Melbourne, Victoria, Australia 2 weeks ago

Entertainment Marketing Manager | Maternity Leave Cover

Melbourne, Victoria, Australia 2 days ago

Melbourne, Victoria, Australia 2 weeks ago

Melbourne, Victoria, Australia 3 weeks ago

South Melbourne, Victoria, Australia 3 weeks ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Melbourne, Victoria, Australia Red Bull Full time

    Join to apply for the Field Marketing Specialist, Sport role at Red BullJoin to apply for the Field Marketing Specialist, Sport role at Red BullGet AI-powered advice on this job and more exclusive features.The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their state in line with the...


  • Melbourne, Victoria, Australia Red Bull Gruppe Full time

    The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of RedBull in their state in line with the global and national strategies and priorities. They support in executing the sports strategy, planning, and delivery of world-class events and initiatives. They establish local field networks, including scene...


  • Melbourne, Victoria, Australia Red Bull Gruppe Full time

    The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of RedBull in their state in line with the global and national strategies and priorities. They support in executing the sports strategy, planning, and delivery of world-class events and initiatives. They establish local field networks, including scene...


  • Melbourne, Victoria, Australia beBeeSports Full time $130,000 - $140,000

    Job Title:Sport Marketing SpecialistAbout the Role:This role involves developing and implementing marketing strategies to enhance brand credibility and connection within sports scenes.Main Responsibilities:Develop a Sports Strategy: Collaborate with the Field Marketing Manager to implement field strategy and develop initiatives that drive business growth in...


  • Melbourne, Victoria, Australia beBeeSports Full time $70,000 - $110,000

    Marketing Strategist for Sport and FitnessWe are seeking a Marketing Strategist to join our team in Victoria/Tasmania. This role will be responsible for developing and executing marketing strategies that drive credibility and connection within the sport and fitness scenes.Develop and lead high-impact marketing programs tailored to state needs, ensuring...


  • Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $110,000

    ">Field Marketing Specialist, Sport">The role of a Field Marketing Specialist in local sports communities is pivotal in bringing the Red Bull brand to life. They play a vital part in creating initiatives that boost credibility and connections within these communities.As a key team member, this specialist will collaborate with cross-functional teams to align...


  • Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $100,000

    Job OpportunityThe Salomon brand was founded in the French Alps in 1947, driven by a passion for unleashing human potential through mountain sports.We collaborate with our partner brands under the Amer Sports banner (Salomon, Arc'teryx, Wilson and Atomic) to elevate the world through sport.Key Responsibilities:Support and execute best-in-class campaigns...


  • Melbourne, Victoria, Australia beBeeMarketing Full time

    Sports Marketing DirectorWe are seeking a skilled Sports Marketing Director to lead our marketing team in Australia and New Zealand. As a key member of our organization, you will be responsible for developing and implementing marketing strategies that drive awareness and market share in the region.


  • Melbourne, Victoria, Australia beBeeCreative Full time $90,000 - $120,000

    As a Campaign Developer, you play a key role in shaping and executing innovative marketing strategies for sports and entertainment events.Key Responsibilities:Conceptualize and implement compelling campaign ideas that drive engagement and successCollaborate with cross-functional teams to develop and refine project vision and objectivesOffer creative insights...


  • Melbourne, Victoria, Australia Buscojobs Full time

    Job Title : Digital Marketing Executive Location : Melbourne We're looking for a creative and data-driven Digital & Social Media Specialist to lead paid and organic social strategy across a global sports-tech business.This Melbourne-based role will focus on delivering campaigns that engage fans, grow audiences, and drive revenue, particularly within the...