Crm / Loyalty Manager - 12 Months Ftc / Individual

Work within a Highly Customer Centric Organisation
- 12 Month FTC - Potential view to Permanency / Hybrid WFH

CRM / Loyalty opportunities like this, don't come around too often

I'm excited to be partnering with a fabulous organisation that have made a name for themselves over the last 20 + years as one of Australia's leading go-to brands within the wellbeing / health / nutritional industry.

**The organisation**:
Having established itself globally back in the mid 1960's, this organisation was founded with the customer front of mind. Having helped millions of people unlock the best version of themselves, this organisations offers 1:1 coaching, nutritional programs to support and assist customers looking to improve upon their weight loss goals.

**The Role**:
As the CRM Manager, you will report into the Marketing Director, and operate within a supportive, friendly team of 7. You will play a key role in supporting all aspects of the client customer journey, helping the business create seamless and engaging customer experiences with strategic interaction throughout the brand and products across eDM, Direct Mail and SMS 1:1 marketing.

**Key Responsibilities Include**:

- Develop, manage and implement the contact strategy for Leads, Actives and RTAs (lapsed customers) across multiple journeys: e-Commerce & abandoned cart lead generation, lead nurture, active retention, campaign promotion.
- Maintain and manage the marketing automation platform (HubSpot) producing reports with learning and recommendations with potential to migrate to a new platform (Braze);
- Consistently seek to improve results - i.e. eDM engagement, improvement of quality of leads, data capture;
- Carry out regular customer analysis, insights and reporting to aid business decisions;
- Source and implement partner companies for collaborative, cross-promotion opportunities;
- Lead communications plan across all 1:1 channels - eDM, Direct Mail and SMS;
- Build and test eDM templates across all eDM requirements;
- Ensure implementation of dynamic landing pages through HubSpot;
- Managing B2C and B2B marketing campaigns.

**Key Requirements Include**:

- You will be a brand champion A passion for enhancing and riving customer engagements through a multi-channel customer approach.
- A passion for 1:1 customer journeys Ideally seeking an individual who is happy to work on a hybrid capacity, both strategically and hands on. You will be excited about generating growth and be a highly customer centric inidividual.
- Tertiary or relevant studies undertaken within marketing, digital or communications or related discipline
- 2+ years digital experience
- 4+ years' experience in eCRM
- Must have experience with marketing automation platforms as a CRM / Loyalty Specialist / Manager
- Demonstrable experience with loyalty programmes and executing personalised direct customer communications
- High level of knowledge in data segmentation and data analysis
- Knowledge of Google Analytics
- Experience in working with highly 'creative' brand management
- Seeking an excellent communicator, you will have the ability to work closely with external partners and agencies as well as the internal team.
- Above all I'm seeking an individual that shares the same values as the business, you will have a genuine interest within the wellbeing / nutritional space and commercially will have the capabilities to make a positive impact.

This is a superb opportunity to work for a brand that I always enjoy partnering with

You will genuinely enjoy working within a highly supportive team that is forward thinking, driven and extremely supportive. Within this role you will be offered hybrid WFH flexibility and a competitive salary is on offer.