Crm Digital Producer

1 week ago

Melbourne, Victoria, Australia Country Road Group Full time

The role

This role is responsible for the execution of Country Road Group CRM briefs, including the coding, data segmentation and deployment of all brand loyalty & CRM campaigns. The role will execute campaigns across multiple channels such as SMS and EDM. Campaigns are developed, segmented, and personalised using SQL, HTML, CSS and AMPscript.

**Please note this is a 9 month FTC**

Key responsibilities
- Provides creative direction (using code) for the CRM Digital strategy and related activities
- Develops, codes, and executes creative content to support CRM Digital strategy and key projects
- Researches and stays up to date with design, code, and technology trends
- Codes mobile-first and responsive layouts
- Directs the visual appearance of all new features and enhancements
- Works with digital designers to create on brand user experiences
- Interprets briefs to deliver and execute engaging creative concepts
- Leads improvements of usability across eDMs
- Responsible for content and design across the CRM loyalty strategy and ensures it is on brand
- Create quality mock-ups and prototypes
- Responsible for developing engaging eDMs
- Highly effective in developing and executing eDMs from end to end
- Ensure best practice digital design and coding
- 5+ years' experience in front-end web development with strong knowledge of hand-coding HTML and CSS
- Previous graphic design experience acquired via a graphic design studio, advertising or branding agency
- Exceptional design skills, eye for content quality
- Experience in developing digital creative designs and layouts
- A bachelor's degree / TAFE diploma in Web Development, IT, Multimedia, or relevant field
- Proficiency in Adobe CS (InDesign, Dreamweaver, Photoshop and Illustrator)
- The ability to think creatively to produce innovative ideas and on brand concepts, ensuring brand consistency
- The ability to produce high quality artwork within tight timeframes
- Knowledge of design fundamentals and principles

Why work for us?
- A competitive remuneration package, including annual performance incentives
- Generous employee discounts across Country Road Group brands
- An additional day of leave for your birthday
- Hybrid working arrangements in office and from home that provide appropriate work/life balance
- Seasonal clothing allowance across the Country Road Group portfolio of brands
- Opportunities to support community partnerships across our Corporate Social Responsibility program
- Be a member of a company committed to sustainable practices
- Ongoing training and development to pursue individual ambitions

About Us

The Country Road Group is one of Australasia's largest lifestyle brand houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group's evolution and support each brand to realise their full potential.

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